The brand 'FUKUKIRI,' operated by new classic Co., Ltd., has launched the 'FUKUKIRI Partner Program' to collaborate with organizations and companies. As the first partner, they have signed an agreement with 'Kanoa Lea's Fukuoka,' a women's volleyball team based in Fukuoka. Using their fermented beverage 'Rebalance Milk,' they will jointly promote conditioning support for athletes and the spread of wellness habits to the local community and fans. Yosuke Kubozuka serves as the brand ambassador.
FACT BOX
- Source: PR TIMES
- Category: partnership