~~[New Product] A New Habit: Azelaic Acid Usable Even During Daytime Makeup~~ Japan's First, Uniquely Developed 20% Azelaic Acid Pressed Powder 'Lov me Touch Aze White Powder' Released

NIKU Co., Ltd. (Shinjuku-ku, Tokyo, CEO: Katsumi Nishisu) will launch 'Aze White Powder,' a pressed powder containing 20% azelaic acid, the first of its kind in Japan*, on July 17th, under the brand 'Lov me Touch.'

Azelaic acid is an ingredient attracting attention from both domestic and international markets in skincare. However, existing azelaic acid-containing products in Japan are primarily in cream form and are generally limited to use only when not wearing makeup, posing a challenge. This restricts their use even when one is concerned about their skin condition during daytime makeup.

Furthermore, even for products applied over makeup, domestic azelaic acid powder products have mainly contained low concentrations of azelaic acid.

NIKU Co., Ltd. has now achieved a powder formulation with 20% azelaic acid through its uniquely developed azelaic acid raw material (two international patents pending). They have realized an unprecedented design that "achieves a 20% azelaic acid formulation while maintaining powder form."

Realizing a Product That Can Truly Accommodate Daytime Concerns

Dr. Eri Uehara, a cosmetic surgeon, has observed firsthand through her many patients that a significant number of individuals struggle with redness, skin irritation, and oiliness but are hesitant to pursue cosmetic procedures. In recent years, azelaic acid has become widely known in the fields of cosmetic medicine and dermatology. However, products sold in Japan are mainly cream types, which cannot be used during makeup application, making them difficult to use even when concerned about skin condition during the day.

"Skin concerns aren't just at night; they're during the day, yet there are no products for daytime use." To solve this problem, NIKU Co., Ltd. has challenged a new category of "azelaic acid usable over makeup" and succeeded in product development.

Aze White Powder Product Overview

POINT 1: Japan's First, Uniquely Developed Pressed Powder Containing 20% Azelaic Acid

Focusing on azelaic acid, an ingredient of interest in skincare, this product is implemented in a powder form, which addresses issues like reapplication and interference with makeup that can be problematic with cream formulations. The formula is designed for comfortable reapplication over makeup during the day. While covering concerns like redness with makeup effects, it gently supports healthy skin and daily condition management.

POINT 2: Uniquely Developed Azelaic Acid Raw Material with Two International Patents Pending and "Impossible to Possible" Powder Binder Technology

Conventional azelaic acid raw materials had issues with: 1) a white, powdery finish, 2) poor adhesion to the skin, and 3) concerns about inhalation risk due to small, rod-shaped particles. The uniquely developed raw material achieves: 1) no white or powdery finish, 2) high adhesion to the skin, and 3) control over particle size and shape to mitigate inhalation risk. Pressing powder typically requires a large amount of oil to bind the powder particles. However, by combining three types of functional powders that enhance surface affinity and binding power, inter-particle interactions are strengthened. This achieves a uniform, long-lasting pressed structure that is easy to carry, while minimizing oil content.

POINT 3: Unique Formula Balancing Skincare Concepts and Oil Control

Contains 97.9% beauty powder (including base ingredients). Two types of sebum-absorbing powders are used.

- Sebum Gel-Forming Powder*1: Selectively adsorbs oxidizable sebum components, forming a gel film to reduce dryness. By gelling sebum, it reduces makeup breakdown and visible shine.

- Sebum-Absorbing Powder (Hyaluronic Acid Impregnated Powder)*2: Hyaluronic acid slowly released from the gaps between particles reduces dryness of the makeup film and supports makeup longevity.

Other Features: Designed with 10 supportive skincare ingredients*3 and consideration for skin gentleness.

Electron Micrograph of Sebum Gel-Forming Powder Electron Micrograph of Sebum-Absorbing Powder

*1: Mycan, Hydroxyapatite, Zinc Oxide, *2: Silica *3: Ectoin, Glycyrrhetinic Acid Stearyl, Niacinamide, Centella Asiatica Leaf/Stem Extract, Sodium Hyaluronate, Jojoba Seed Oil, Ascorbyl Glucoside, Stearoyl Glutamic Acid 2Na, Polyglyceryl-2 Triisostearate, Phytosteryl Macadamiate

Reserve Here

Product: Lov me Touch Lip Serum Gloss

Price: ¥3,999 (tax included)

*Reservations available on Rakuten from July 7th to July 17th.

Developer Comments

Chairman of Sakura Keikai Medical Corporation

As a cosmetic surgeon, I have treated many patients suffering from skin redness, acne, and excessive sebum production. While cosmetic procedures are often effective for these conditions, I have also simultaneously recognized the reality that many individuals are hesitant to undergo cosmetic procedures or prefer to manage their symptoms with daily care.

"If there were products that could manage these concerns through skincare, wouldn't that help more people?" That thought was the starting point for developing this product.

Cosmetic Surgeon, Dermatologist, Director of Cosmetic Clinic 'THE ONE.'

As one of the approximately 5% of female physicians presenting at plastic surgery conferences, I have spoken at numerous academic gatherings.

As a doctor, I share information on correct home care and cosmetic medicine on social media.

NIKU Co., Ltd. is a venture company aiming to achieve its Vision, Mission, and Value with high motivation from a select group of elite colleagues (employees) who have gathered under the Purpose of "Sustainable Beauty, Not Just Fleeting Beauty." A plastic surgeon and cosmetic expert has teamed up with an engineering doctor specializing in cosmetics, merging medicine and chemistry. Furthermore, our company, skilled in social media communication, excels at developing unique yet high-quality products by listening to "user feedback" and developing in dialogue with them. https://ni-ku.jp/

Dr.BEAUTOPIA is an online store that provides continuous beauty, not fleeting beauty, through evidence-based, reliable doctor's products. We support the healthy daily lives of all who desire beauty. Dr.BEAUTOPIA offers a curated selection of brands, including our own brands 'Lov me Touch' and 'réveiller.'

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