Miu Miu Beauty Appoints Jang Wonyoung as Japan and Korea Ambassador

Jang Wonyoung

Miu Miu Beauty is pleased to announce the appointment of Jang Wonyoung as the Miu Miu Beauty Ambassador for Japan and Korea.

As one of the most influential icons of her generation, she embodies modern femininity and an individuality that is unafraid to express itself. Her free-spirited and unconventional nature deeply resonates with the world of Miu Miu.

Jang Wonyoung – Embodying the Miu Miu Spirit

Now 21 years old, Jang Wonyoung is a global artist active as a member of the world-renowned K-POP group IVE and is widely recognized as a cultural icon representing her generation. She captivates many with her confident demeanor, relaxed femininity, and ever-evolving self-expression.

Beyond her music career, she is also gaining attention as a leading figure of the next generation in the fashion and beauty scenes. Her style, which combines refined elegance with youthful boldness, symbolizes a generation that “freely defines its own beauty” without being bound by traditional concepts of femininity.

This duality, where sophistication and playfulness coexist, overlaps with Miu Miu's aesthetic, where classic refinement and a subtle rebellious spirit coexist, making her the ideal ambassador to embody the synergy with Miu Miu Beauty.

Miutine – A New Women's Fragrance from Miu Miu

As the Japan and Korea Miu Miu Beauty Ambassador, Jang Wonyoung will be the face of the brand's new women's fragrance, 'Miutine'.

Created by perfumer Dominique Ropion, 'Miutine' was born as a “scent to be worn for oneself, not for the gaze of others.” Housed in a toffee-colored matelassé bottle, the fragrance is a unique creation based on a classic chypre, infused with fruity and gourmand playfulness.

Top Note: A juicy, sparkling accord reminiscent of wild strawberries 'Mara des Bois' bursts forth.

Middle Note: A gardenia accord blooms elegantly, bringing a transparent light to the entire fragrance.

Base Note: A brown sugar accord and bourbon vanilla extract blend seamlessly, leaving a deep, sensual, and addictive trail.

【Product Information】

Product Name: Miutine Eau de Parfum

30mL: ¥14,300*

50mL: ¥19,500*

100mL: ¥26,200* (*Manufacturer's suggested retail price)

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