Miu Miu Beauty Holds Reception Party to Commemorate Pop-Up of Miutine Fragrance at Roppongi Hills

Miu Miu Beauty is holding an immersive pop-up event at Roppongi Hills, Tokyo, to celebrate the launch of "Miutine Eau de Parfum," a fragrance embodying a rebellious and youthful spirit. From July 1 to July 12, guests are invited into the world of "Miutine."

The pop-up store, designed as a series of intimate apartment-like rooms, begins with a vanity room, inviting visitors to explore the concept of "Miutine."

This leads to a cozy living room. In addition to experiencing Miu Miu Beauty fragrances, guests can enjoy spending time together over board games such as backgammon, Scrabble, and chess with original designs. In this space, customers can customize bottles and experience the Miu Miu gift wrapping corner.

The dining room features a table adorned with the main scent motifs of "Miutine." Before departing, guests can enjoy taking photos at a special photo booth.

The opening event on July 2 (Thu) to commemorate the pop-up was attended by Wonyoung Jang, the newly appointed Miu Miu Beauty Ambassador for Japan and Korea, widely recognized as one of the most influential young icons of her generation. Beyond her success in the music industry, Wonyoung has emerged as a leading figure in fashion and beauty. Her style, a unique blend of sophisticated elegance and youthful boldness, challenges traditional notions of femininity and embodies a generation that defines beauty on its own terms and champions freedom with a playful yet sophisticated rebellious attitude. This refined yet playful duality reflects the brand's aesthetic concept, a fusion of classic sophistication with a hint of rebellion.

About "Miutine Eau de Parfum"

At the heart of this experience is "Miutine." This fragrance captures the ultimate essence of the Miu Miu woman, who possesses a youthful spirit and an unconventional personality. Created by Master Perfumer Dominique Ropion, the scent is a playful twist on a classic chypre, with a gourmand touch. It combines notes of wild strawberry, brown sugar, gardenia, and patchouli to create a scent that is both sophisticated and rebellious. Housed in a toffee-colored matelassé bottle, it is designed to be worn purely for oneself, regardless of whether anyone else notices.

About "Fleur de Lait"

"Fleur de Lait" reinterprets floral scents from a new perspective. It is a fruity, sun-kissed fragrance reminiscent of golden skin after sun exposure. A blend of lightness and luxury, this fragrance is Master Perfumer Daniela Andrier's sublimation of a "summer dream." Fleur de Lait reveals itself through notes of juicy mango, radiant osmanthus, and velvety coconut milk. It is a scent that combines lightness and luxury, celebrating the beauty of indulging in sweetness. The opaque glass bottle glows milky white. It feels soft to the touch and looks radiant to the eye.

"Fleur de Lait" is a sweet delight with a sophisticated edge, a moment of bliss, and a moment where time seems to stand still—a moment where escapism and luxury intersect.

[Event Overview]

Event Name: Miu Miu Beauty’s POP UP in Roppongi Hills

Period: July 1, 2026 (Wed) - July 12, 2026 (Sun)

Business Hours: 11:00 - 20:00 (Note: July 2 (Thu) only, 11:00 - 15:00)

Venue: Roppongi Hills, Hills Cafe 2F (6-10-1 Roppongi, Minato-ku, Tokyo 106-0032, Roppongi Hills Hillside 2F)