【Achieved 100 million yen in 4 days】Redefining Kampo as a Mode. Fragrance 'nonu' Launched by the Fifth-Generation Acupuncturist Family.

nonu Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Natsuki Shimizu), which operates the Self-tuning (Self-Tuning) brand <nonu (Nonu)> centered around Kampo, has started pre-orders for their first product, 'Fragrance Soap (Bar Soap),' on the crowdfunding platform 'Motion Gallery (Motion Gallery)' from 8:30 PM on July 9, 2026 (Thursday).

This project surpassed the total support amount of 10 million yen in just 4 days since its launch and achieved its initial target amount. It has been featured as a top-notch project since the day of its release, attracting significant attention.

Currently, we are seeking further support towards the next goal of 30 million yen. We appreciate your continued support and sharing!

Pre-sale page is here

In conjunction with the start of this project, we will also begin screening a cinema ad (cinema CM) that expresses the brand's worldview at the mini-theater 'K2' in Shimokitazawa, a hub for culture, and will also announce the ongoing advanced experiential exhibition at 'Tokyo Innovation Base (TIB)' in Yurakucho.

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◼️ Pre-order sales on Motion Gallery

This crowdfunding campaign is the first step towards the vision of nonu, which aims to 'create a world where you can continue to take the next step positively by tuning your mind and body daily without being overwhelmed by the noise of the city.'

The first product, 'Fragrance Soap (Bar Soap),' replaces the routine of 'washing your body' in busy urban life and delivers an experience of tuning your mind and body in a digital detox space where you can let go of your smartphone.

On MotionGallery, in addition to the early bird discount returns limited to crowdfunding, we have prepared special plans that allow you to incorporate the worldview of nonu as early as possible, such as 'Original Custom Novelty for Corporate Customers' (you can customize the card inside the package with your company's logo or brand color), for both individuals and corporations. We look forward to your warm support.

Pre-sale page is here

◼️ 3 Types of Kampo-Inspired Fragrance Soap

01｜Hassan Riki (Release the Tension)

Release the tension and achieve a clear state

9 PM on Friday. Take a shower as soon as you get home and change into a comfortable T-shirt. Pour your favorite glass with ice and add syrup of spiced herbal tea. Use milk sparingly. The cold air rushing down your throat and the delayed explosion of spice heat. This non-sweet stimulation washes away the noise of the week. Well, what movie should we watch today?

Scent Notes: Nutmeg, Ginger, Fennel, Orange Peel, Cinnamon, Hinoki, Clove, Black Pepper, etc.

02｜Chūyō (Balance)

Tune the boundary between on and off and regain your true self

With thoughts heated by digital noise, head to a sauna in the city. Leave the room filled with heat and the aroma of dry wood, and immerse yourself in water. (Contrast bath) Feel the cool night breeze on the rooftop. The heated skin and rapid cooling. The lights of the city are quietly fading out in the depths of your consciousness.

Scent Notes: Sandalwood, Dill, Patchouli, Myrrh, Hinoki, Cardamom, Frankincense, etc.

03｜Chinsen (Submerge)

Turn off the active switch and immerse yourself in the quiet night

Go to bed early today. It's a strategic retreat for tomorrow. Next to the bed is your favorite wooden chair and flowers. The dry wood scent and the faint sweetness of the flowers turn off the switch of your thoughts. A comfortable silence repairs the system that is you.

Scent Notes: Lily, Pine, Hinoki, Benzoin, Chamomile, Ho Wood, etc.

Wakan Aroma

The scent that leads you to your desired state is constructed solely with Kampo materials (Wakan Aroma).

Moisture & Reset

The soap itself is also blended with Wakan ingredients such as almond oil, licorice extract, and Yokinin. We pursue high moisturizing power and a pleasant washing feeling, and the rising scent tunes you to neutral.

Object Design

A string that can be hung in space and the nonu logo are engraved. It is a beautiful and functional bar soap.

Special set plan with original T-shirt

In conjunction with this release, we have prepared a special set plan that includes an original T-shirt.

The layout design of the T-shirt is conceived by Mina Kato, Founder & Designer of the rising brand 'good broken charm,' which is currently attracting great attention.

We will offer three colors based on our product package, featuring the nonu logo design and brand statement in an impressive way. With refined graphics and coloring, it blends naturally into your daily styling, resulting in a high-quality piece.

・Weight: 200g/㎡ 5.9OZg per piece

・Color: Three limited design colors based on the package color (please choose your favorite color)

・Size: S / M / L (slightly loose fit)

・Material: 100% cotton Note: The color may appear different from the actual product depending on the screen environment.

・Each piece is made using silk screen printing.

◼️ Brand Statement

The city is unpredictable — an endless stream of noise, and overwhelming speed. We love this chaos, and we long to remain ourselves. What nonu offers is the daily habit of “tuning.” Reimagining centuries of Kampo knowledge for us today. Resetting sensory discrepancies as they occur and stripping away the noise to reveal a 'neutral' you. This is not a stop. It's intentional tuning for taking the next step.

Tune to your neutral.