DogLife Travel, a Dog-Friendly Travel Booking Platform Featuring Over 600 Facilities Nationwide, Launches Web Beta Version

ORIT. Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Naoki Ishikawa; hereinafter 'ORIT') announces the launch of the web beta version of 'DogLife Travel,' a pet owner-focused accommodation booking platform designed to enable safe and comfortable travel with dogs, starting Wednesday, July 15, 2026.

At launch, the platform features over 600 facilities across all 47 prefectures of Japan, making it one of the largest dog-friendly travel services in the industry by number of listings.

To commemorate the release, a promotional campaign will begin on the same day, offering a chance to win a free stay and distributing discount coupons to all participants.

About DogLife Travel

DogLife Travel is a booking platform tailored for dog owners, consolidating all essential travel information to streamline everything from accommodation searches to trip preparation.

The platform will list all categories of accommodations that welcome dogs, including hotels, inns, minshuku (family-run guesthouses), pensions, glamping sites, campgrounds, and private rentals across Japan.

Centered on 'DogID,' a digital passport dedicated to dogs that centrally manages profiles and vaccination records, DogLife Travel aims to build a nationwide pet tourism platform connecting accommodations, day-trip destinations, and experience providers.

For more details and free membership registration, visit: https://www.doglife.one/travel/

Background: The Growing Pet Tourism Market and the Unique Inconveniences Faced Before Travel

In Japan, the concept of 'pets as family members' continues to gain traction, leading to annual growth in the dog-friendly travel market (pet tourism).

However, travelers currently face numerous pre-trip hurdles, such as varying requirements for rabies and combination vaccine certificates across accommodations, and differing acceptance policies based on breed and size.

On the accommodation side, operational burdens include document verification at check-in, managing guest etiquette, and resolving misunderstandings about acceptance criteria.

Moreover, unique dog-friendly amenities such as dog runs, special meals, and facility-specific services are often inadequately communicated on general booking platforms, leading to mismatches with users who want to choose accommodations based on 'what kind of time they can spend with their dog.'

DogLife Travel aims to solve these issues by centering on the dog-specific digital ID 'DogID,' transforming dog travel from a 'special event' into an enjoyable part of everyday lifestyle.

Additionally, DogLife publishes the latest information and useful tips about dog travel through its official column, separate from DogLife Travel.

DogLife Official Column: https://www.doglife.one/column

Unique Value and Features Offered by DogLife Travel (Including Future Plans)

1. DogID – A Digital Passport for Dogs

By registering required information such as vaccination certificates online once, users eliminate the need to submit documents repeatedly at partner accommodations across Japan, reducing hassle to zero.

2. Accommodation Recommendations Based on DogID

Even the most appealing facility is useless if your dog doesn’t meet its requirements. DogLife Travel automatically matches registered dog breed and size data to suitable accommodation plans, enabling efficient and frustration-free searches.

3. Booking for Local Attractions and Experiences

Travel with dogs extends beyond accommodation. By enabling centralized search and booking for dog-friendly attractions, activities, and experience providers at the destination, DogLife Travel allows users to seamlessly design their entire travel experience through a single platform.

4. Mutual Evaluation System for Peace of Mind

A system where accommodations and users (owners and dogs) privately accumulate mutual etiquette evaluations. By visualizing etiquette, this system helps prevent conflicts, protects accommodation staff, and raises user awareness of responsible pet ownership.

5. Pet Tourism-Specific Insurance

By developing a unique travel insurance policy that protects both users and facilities, DogLife Travel aims to minimize on-site risks from pet-related incidents, delivering the highest level of安心 and enjoyment for all.

Future Vision of DogID

※ The current web beta version offers basic dog profile registration in DogID and automated accommodation eligibility checks based on dog size. Other features will be rolled out gradually.

Comment from Naoki Ishikawa, CEO of ORIT. Inc.

"As a dog owner who has traveled across Japan with my pet, I’ve repeatedly experienced the inconveniences of 'submitting certificates every time,' 'researching breed-specific rules,' and 'difficulty finding available accommodations.' While the market grows, significant pain points remain for both users and accommodations. DogLife Travel is not just another booking site. Through the common infrastructure of DogID, we aim to reduce burdens on both sides and transform Japan’s pet tourism into a more convenient and trustworthy experience.

Starting with travel, DogLife aims to build Japan’s largest dog lifestyle platform by connecting essential services such as dog cafes, outing spots, experiences, grooming salons, and veterinary clinics—all unified under the DogID infrastructure."

Web Beta Launch Campaign

To celebrate the service launch, a campaign will be held on the official Instagram account (@doglife_travel).

Campaign Period

July 15 (Wed), 2026 – July 22 (Wed), 2026

Prizes

Grand Prize: One free stay (up to 100,000 JPY) – 1 winner

1st Prize: 50,000 JPY discount coupon – 2 winners

2nd Prize: 30,000 JPY discount coupon – 3 winners

3rd Prize: 10,000 JPY discount coupon – 5 winners

4th Prize: 5,000 JPY discount coupon – 10 winners

5th Prize: 2,000 JPY discount coupon – 50 winners

Additionally, all participants will receive a 1,000 JPY discount coupon

※ No losers! Everyone who registers will receive a coupon!

How to Enter

Follow the official Instagram account

Like, save, and repost the campaign post

Comment 'entry' in the comment section

Related Links

Corporate Site: https://corp.doglife.one/

DogLife Travel: https://www.doglife.one/travel/

DogLife Official Column: https://www.doglife.one/column

Official Instagram: https://instagram.com/doglife_travel/

Company Overview

Company Name: ORIT. Inc.

Representative: CEO Naoki Ishikawa

Business: Operation of the dog owner platform 'DogLife,' development of DogID infrastructure

URL: https://cor