Launch of Music-Focused Matching App: Connecting People Through Music, Energizing Cities

Creating New Connections and Human Flows Through Music

Otoen. Inc. (Headquarters: Izumo City, Shimane Prefecture; CEO: Yuki Ikemi) was established in July 2026.

The company’s mission is “Connecting people through music, energizing cities.” Otoen. will operate a music-focused matching app called “otoen.” that creates human connections through shared musical tastes, as well as plan and manage music events and festivals.

The commonality of “liking the same music” naturally fosters conversation and empathy, even between strangers. At live concerts and music festivals, it is not uncommon for people of different ages, occupations, and hometowns to connect through their shared passion for the same artists or songs.

Otoen. Inc. recognizes the communicative power of music and aims to create systems that generate more natural and sustainable connections.

Approximately 20 million impressions on social media: Market anticipation grows

When the concept for the music-focused matching app “otoen.” was announced on social media, it garnered approximately 20 million impressions within one month.

The post resonated strongly, especially among music fans who regularly attend live concerts and festivals, revealing a clear demand for new human connections sparked by music.

Additionally, in a self-conducted survey, 98% of respondents said that meeting someone with matching musical tastes would be appealing.

In response to this feedback, the company aims to create a service that naturally connects people through their shared love of music.

What is the music-focused matching app “otoen.”?

“otoen.” is a matching app specialized in helping users find “music friends.”

Beyond basic user information such as age and location, the app leverages integration with music services like Spotify and Apple Music, users’ musical preferences, and their history and plans for attending live concerts and festivals to connect users who share musical tastes and values.

Moreover, the service goes beyond AI-based analysis by incorporating real-world events and live concert plans where users with similar musical interests can meet in person.

At a pilot event with 15 music enthusiasts, actual romantic couples formed among participants.

otoen. does not aim merely for online “matching” but rather seeks to foster relationships where people can enjoy music together through live events and concerts.

otoen. User Interface Concept

A business model that goes beyond being just a “matching app company”

otoen.’s vision extends beyond simply connecting people via an app.

Live houses, music events, festivals, and local communities each have their own unique appeal. However, many event organizers and local businesses face ongoing challenges in attracting audiences and increasing visibility.

Therefore, otoen. aims to connect the music community formed through the app with real-world music events, generating new human mobility.

Users who share a favorite artist attending the same event, or visiting a new region because of a new connection—music and human connections can become catalysts for behavioral change.

The company aims to build a system where “music × connections” drives people to visit local areas, ultimately contributing to regional economic revitalization.

Expansion into music events and festival business

Moving forward, Otoen. Inc. will not only provide the music-focused matching app but also plan and operate real-world events, joint live concerts, and music festivals where users can interact in person.

The company also plans to collaborate with artists, live houses, event organizers, and local governments to build a system where music lovers gather and new human flows emerge.

“Connecting people through music, energizing cities.”

Otoen. Inc. will transform the new connections born from music into a new value that links not only people to people but also people to places.

▼ Request for Survey Participation

We are currently collecting feedback about otoen. via Google Forms. We aim to use your valuable opinions to improve the quality of the app.

If you are interested, please share your thoughts and impressions using the form below. Those who submit feedback will be eligible for special coupons and exclusive campaigns after the app’s release.

Thank you for your cooperation.

otoen. Survey Form

Company Overview Company Name: Otoen. Inc. CEO: Yuki Ikemi (Yuki Ikemi) Founded: July 2026 Business: Music-related ventures (planning and operation of music festivals, operation of the matching app “otoen.”) Contact: [email protected]