Overview

OTONARI Inc. is launching its 'TikTok Shop Setup Agency Plan' today, offering complete agency services for setting up and building initial operations for TikTok Shop, which has seen explosive growth since its launch in Japan on June 30, 2025.

This plan features a one-time, all-inclusive price of 100,000 yen, with no initial or monthly maintenance fees. It fully complies with the strict store opening rules, logistics, and screening requirements for 2026, and can establish a ready-to-sell state in as little as 5 business days from the provision of necessary information.

Furthermore, for companies aiming to significantly increase sales after store opening, we offer a monthly operational support service that combines our 'real-world sales know-how and success data cultivated on the front lines of our own D2C business' with our strength as a TikTok Official MCN (over 7,000 partner creators). (Standard Plan: 200,000 yen/month / Premium Plan: 300,000 yen/month).

We are not just a support company; we directly provide expertise as 'parties who actually achieve results in their own e-commerce businesses,' supporting brands struggling with a lack of know-how and resources from 'risk-controlled rapid market entry' to 'explosive sales maximization.'

Background of Service Provision

The current state of the rapidly growing 'TikTok Shop' Japanese market and the 'three high hurdles' faced by participating companies

1. A massive market with a projected annual GMV of 128.3 billion yen and the impact of 'discovery commerce'

Since its launch in Japan on June 30, 2025, a paradigm shift has occurred in the domestic e-commerce market with 'discovery commerce,' where payments are completed within the app from videos and live streams. In just six months since its launch, the number of active sellers in Japan has exceeded 50,000, TikTok Shop creators have reached 200,000, and the number of purchasers has surged more than 20 times since launch. In December 2025, monthly GMV (Gross Merchandise Volume) peaked at approximately 6.02 billion yen. The cumulative GMV for the first six months since launch is approximately 15.54 billion yen, and the projected annual GMV by the end of 2026 is approximately 128.3 billion yen, continuing to expand at an astonishing speed.

The biggest feature is that instead of users 'searching and buying' like in traditional e-commerce malls, they 'encounter products and buy them on the spot' while watching videos or live streams. In fact, approximately 70% of the total GMV in the Japanese market is generated from purchases originating from content such as videos and live streams.

2. 2026 Latest: The existence of 'strict operational rules' hindering market entry

While the number of companies attempting to enter the market to gain this massive first-mover advantage is rapidly increasing, as of 2026, TikTok Shop's operational rules have become extremely strict, posing a high barrier for companies without specialized knowledge to enter on their own.

▼ Shipping obligation within 48 hours and penalties

Failure to complete shipment with a tracking number within 48 hours of order acceptance will result in automatic cancellation, forced refund, and account demerits (penalties). Non-trackable shipping methods like standard mail are treated as 'unshipped,' making advanced system integration with third-party logistics essential.

▼ The trap of complex store opening screening and required documents

Distinction between individual and corporate sellers, presence of business registration with the National Tax Agency, specified format of 5MB or less, consistency of address proof, etc. Any single deficiency can lead to screening taking several weeks or, in the worst case, rejection of the store opening.

3. Lack of operational resources: 'Don't know how to sell after opening'

Simply opening a TikTok Shop does not guarantee sales.

To generate sales, continuous operational resources and know-how specific to social media are essential, such as daily short video posting, live shopping streams, and offering opportunities to external creators through affiliate programs. Many companies either 'fail during the store opening procedures' or, if they manage to open a store, face the serious operational challenge of 'not having anyone in the company who can create videos or conduct live streams, leading to the account being left dormant.'

Against this backdrop, OTONARI Inc. has established a one-stop support system that combines 'store opening agency for a one-time fee of 100,000 yen' with 'monthly operational support to reliably generate sales after opening.'

Three pricing plans to choose from based on objectives and budget (covering from setup to full operation)

We offer three flexible plans tailored to the company's phase and resources.

1. [One-time fee] Setup Agency Plan: 100,000 yen (one-time only)

▼ Target audience

Companies that want to outsource the store opening procedures to professionals and start with a reduced cost.

▼ Services provided

Account creation, store opening, initial setup, product registration/page creation, logistics system setup.

2. [Monthly] Standard Plan: 200,000 yen/month

▼ Target audience

Companies that want to generate sales through consistent video posting due to a lack of internal resources, in addition to store setup.

▼ Services provided

Account creation, store opening, initial setup, product registration/page creation, operational support, short video operation, livestreamer assignment, influencer collaboration (Official MCN), reporting and improvement proposals.

3. [Monthly] Premium Plan: 300,000 yen/month

▼ Target audience

Companies aiming to rapidly expand market share by fully utilizing videos, live streams, advertising, and creators.

▼ Services provided

Includes all services of the Standard Plan, plus increased production and posting of videos as part of operational support, priority assignment of livestreamers and influencers, and advertising operations (GMV MAX, etc.) in a top-tier performance commitment plan.

View Details

Reasons for choosing OTONARI Inc. and differences from competitors

1. Direct return of achievements and knowledge from 'seller' experience cultivated in our own D2C business

We are not just an ASP or production company; we are 'active participants (sellers)' who actually sell our own brands on TikTok Shop, Amazon, Rakuten, and continue to generate sales. We are well-versed in operational pitfalls and the latest algorithms that can only be understood through practical experience, such as 'platform discounts applied to user purchases are still taxed based on the original price including the discount,' enabling safe and trouble-free construction and operation.

2. Over 500 SNS marketing support achievements and an overwhelming number of creators

As a TikTok Official MCN, we possess a network of over 7,000 partner influencers. With a track record of supporting over 500 companies in SNS marketing, we have a clear formula for 'how to move TikTok users and lead them to purchase,' regardless of industry or product.

Service Specifications and Overview

Service Name: TikTok Shop Setup and Operational Support

Setup Agency Price: 100,000 yen *One-time purchase price

Operational Plans (Monthly): Standard 200,000 yen/month, Premium 300,000 yen/month

Delivery Time (Setup): Shortest 5 business days after all necessary information and documents are provided.

Service Details URL

About OTONARI Inc.

OTONARI Inc. is a professional group that supports the maximization of sales for companies and influencers in the 'SNS x EC' domain. As a TikTok Official MCN, we have a strong network of over 7,000 influencers, and we also operate our own D2C business, constantly applying and returning the latest algorithms and trends to the marketing field.

【Company Profile】

Company Name: OTONARI Inc.

Representative: Harumitsu Miyashita

Established: March 15, 2015

Location: Gotanda PLACE 2F, 1-3-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031

Business Activities: Influencer ASP Business / SNS Marketing Support Business / D2C Business

Corporate Site: https://otonari.fun/

Contact Information for this matter

OTONARI Inc. Contact: Yuta Kobayashi

Email Address: [email protected]

TEL: 03-4405-9888

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  • Source: PR TIMES
  • Category: サービス開始
  • Organizations: TikTok / Amazon