Peter Pan Inc. Renews Its Brand.

On April 5, 2026, Peter Pan Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Motoki Kasai; hereinafter 'Peter Pan') is renewing its entire brand, including its logo, website, and various creative assets, in conjunction with the redefinition of its Mission, Vision, and Values (MVV).

Two years since our founding. Following rapid business growth and organizational expansion, this is a "redefinition of our philosophy" to advance to the next stage.

Background of the Rebranding "To agilely overcome heavy challenges" As our business has expanded, it has become clearer that many dilemmas exist within the human resources industry.

Our stance is not to "face them heavily," but rather to "agilely hack them." We have redefined our MVV this time to make this philosophy clear.

New MVV (Mission / Vision / Value) Mission To be at the forefront of the "indispensable" in the world

Vision Transforming the dilemmas of the HR industry

Value To be in Peter Pan Syndrome - Ignite your playfulness - It's a piece of cake - Natural professionalism - Ten people, ten protagonists - Thank you - Be a team builder - Hack the dilemma

Brand Concept "I PLAY, I FLOW" The more I play, the more I change This concept is the core of this rebranding.

PLAY = Play, flexible thinking, lightness FLOW = Change, evolution, state transition By playing, conceiving ideas, and moving agilely, we aim to be an organization that generates change.

Visual Concept "Inversion" and "Floating"

Inversion Turning the structure of the world upside down = Redefining common sense

Inspired by the letter 'P', we created a motif that changes into a '1' when rotated, expressing our intention to "become the forefront (=number 1) of an indispensable existence."

Floating Release from gravity = Becoming free from constraints

We are expressing simultaneously: - The change in our own state (internal) - The transformation of the world (external) [Text cuts off in original document]