Picaro.AI Adds 'Market Share Visualization' to Amazon Ad Management: Enabling Bidding Decisions Based on More Than Just Ad Metrics via SQP Dashboard

Bridging the Information Gap in Amazon Advertising

In Amazon advertising management, many operators adjust bids primarily using metrics like ROAS (Return on Ad Spend) or ACoS (Advertising Cost of Sales). However, these metrics only show performance within the scope of ads, leaving the company blind to its share within the total market.

Picaro.ai has announced that its Amazon advertising operation and analysis platform, 'Picaro.AI', will launch a new feature, 'SQP Dashboard,' starting June 3, 2026. This feature integrates Amazon's official data, 'SQP (Search Query Performance),' with advertising data.

While Amazon ad operators typically refer to performance data within their ad campaigns, Amazon also provides SQP data, which includes information such as 'how many times the total market searched for a certain keyword' and 'how much total market revenue is generated for that keyword.'

By combining this data with ad data, sellers can, for the first time, quantitatively grasp 'how much share the company has captured—or failed to capture—in the market.'

A significant gap in decision-making quality exists between operators who only view ad data and those who understand market data. Picaro.ai identified this information disparity as a fundamental issue for Japanese Amazon sellers and developed the SQP Dashboard to address it.

Feature Details

### 01｜SQP Dashboard (Integrated View of Ad Data and Market Data) Previously, ad data and SQP data had to be checked on separate screens, but the new feature allows them to be viewed side-by-side. - Automatically displays relevant keywords and data by simply selecting an ASIN - Allows for a bird's-eye view of 'total market search volume trends' and 'changes in the company's search share' per keyword - Keywords can be clicked for a drill-down check of weekly/monthly trends - Important keywords can be favorited, pinned to the top of the list, and managed with priority

### 02｜Automated Market Share Analysis: Unified Visualization from Search to Purchase This feature provides unified visualization of metrics per keyword, including search volume, impressions, clicks, cart adds, and purchases, allowing sellers to easily grasp weekly and monthly trends in their share relative to the total market.

Previously, many companies had to download data from Seller Central and update and analyze it manually using Excel functions or pivot tables. With this feature, data is automatically aggregated and updated, significantly reducing reporting labor. Furthermore, because sellers can analyze metrics from search through purchase in comparison to the total market, they can make faster and more precise decisions.

### 03｜Bidding Adjustments Guided by SQP Data Sellers can adjust bid prices while comparing SQP data and SP ad data on the same screen. For example: - Search volume is increasing & the company's share is trending downward → A prime opportunity to raise bids - Total market is contracting & the company's share remains solid → No need to unnecessarily raise bids This enables 'decisions based on market context' that were previously impossible when only looking at ad metrics.

Why Choose Picaro.AI?

While ad metrics like ROAS and ACoS are important for Amazon advertising, they alone cannot determine if a current bid is appropriate in the context of the total market.

Picaro.AI’s SQP Dashboard provides an environment for making ad operation decisions while taking a broad view of the entire market by integrating Amazon’s official first-party data (SQP) with advertising data on a single screen. The unique strength of this feature is its ability to perform comprehensive management, going beyond simple 'ad optimization' to include 'understanding the company’s position in the market.'