PRB Co., Ltd. Participates as Executive Committee Member for 'Obu Kyowa Treasure Quest 2026' and 'Obu Town Rogaining 2026' in Obu City, Aichi Prefecture

PRB Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Rena Hattori) served as a member of the executive committee for 'Obu Kyowa Treasure Quest 2026' and 'Obu Town Rogaining 2026,' held in the Kyowa area of Obu City, Aichi Prefecture, on May 5, 2026 (Tue, Holiday), handling production cooperation and on-site operations.

Two concurrent events were held: The family-oriented regional exploration event 'Obu Kyowa Treasure Quest 2026' and the sports rogaining event 'Obu Town Rogaining 2026' were held simultaneously, attracting a total of 240 participants.

'Obu Kyowa Treasure Quest 2026' is a regional exploration-style rogaining event for families. Participants visited checkpoints scattered throughout the Kyowa area, discovering local 'treasures' such as nature, history, shops, and local businesses. The event included missions and experiential content, allowing children and adults alike to engage proactively. Feedback from participants included comments such as, 'My child thought and acted on their own,' 'It was a time for family cooperation,' and 'We discovered charms of the region we didn't know before.'

'Obu Town Rogaining 2026' was organized for participants who enjoy rogaining as a sport. Competitors challenged themselves in a full-scale rogaining tournament, aiming for the highest score within a time limit by strategizing their movement efficiency across checkpoints set over a wider area. By providing different levels of competitiveness and strategy compared to the family event, the program was designed to be enjoyed by a wide range of participants, from beginners to competitive enthusiasts.

PRB plans and operates outdoor corporate training with the concept of 'connecting knowledge to practical learning.' As AI and remote work promote information sharing and operational efficiency, the value of real-world experiences where employees interact face-to-face, talk, judge, and cooperate is more important than ever. In this event, by planning strategies with maps in hand and judging routes within time limits, participants aimed to create opportunities to think about mutual understanding, proactive behavior, and team collaboration through team or family cooperation in touring the region.