We are pleased to announce that the number of installations of the office advertising media 'Office Vision,' operated by Prediction Co., Ltd., has surpassed 2,000 units. With this, 'Office Vision' has grown into a signage advertising medium specialized for business professionals, with an estimated 5.7 million impressions and a reach of 2.5 million people, utilized for marketing strategies by both BtoB and BtoC companies. Recently, in addition to standalone office advertising, there is an increasing demand for simultaneous placement with various DOOH media targeting business professionals, such as taxi and elevator advertising. 'Office Vision,' developed by Prediction Co., Ltd., is an office advertising medium that can directly reach working professionals through signage installed in offices, primarily in major and leading companies in the Tokyo metropolitan area. As a medium where information contact occurs during office stay, it contributes to new 'recall acquisition' unique to the business context. In recent years, with the trend of returning to the office, the value of the office is being reviewed and redefined not just as a 'place to work' but as a place to foster communication and organizational culture. 'Office Vision' is utilized as a medium that contributes to improving internal engagement and revitalizing office spaces by creating touchpoints where employees working in the same space can encounter common information through signage installed in the office, generating opportunities for conversation and information sharing.
FACT BOX
- Source: PR TIMES
- Category: Business Growth