Hearts2Hearts × DON’T LXXK UP Collaborative Photo Booth to Be Held at Shinjuku Marui Main Building!

DON’T LXXK UP (Don’t Look Up), a South Korea-based photo booth brand renowned for its high-angle shots that create stunningly flattering images and dominate social media, has teamed up with Hearts2Hearts—an 8-member girl group from SM ENTERTAINMENT, the first new girl group in approximately 18 years since Girls' Generation.

A special collaborative photo booth featuring Hearts2Hearts will be held at Shinjuku Marui Main Building in Japan, coinciding with the upcoming Japanese release of their second mini album, 'Lemon Tang'.

This collaboration offers exclusive photo frames that make it feel as if you're sharing the same space with Hearts2Hearts, along with a multi-color photo booth experience customizable by mood and aesthetic.

Visitors can enjoy a refreshing photo experience inspired by the title track 'Lemon Tang', radiating the free-spirited energy of summer sunlight.

Don’t miss this chance to experience Korea’s cutting-edge trend of 'too photogenic' photo sessions.

【Event Details】

Period: July 17 (Fri), 2026 – August 2 (Sun)

Location: 7F Event Space, Shinjuku Marui Main Building

Opening Hours: 11:00–20:00 (Last Entry at 19:30)

For entry details, click here

'DON’T LXXK UP' × Hearts2Hearts Japan-Exclusive Collaborative Photo Frames

Available in RED / BLUE / GRAY / PINK with rich color variety

【Frame Prices】※All prices include tax

HALF: ¥1,200

NORMAL: ¥1,300

FULL: ¥1,300

[Hearts2Hearts Official SNS]

Official Instagram: https://www.instagram.com/hearts2hearts/#

Official YouTube: https://www.youtube.com/@hearts2hearts.official

Official TikTok: https://www.tiktok.com/@hearts2hearts

Japan Official X: https://x.com/Hearts2HeartsJP

About DON'T LXXK UP

DON'T LXXK UP, originating from South Korea, pioneered a new trend with its signature high-angle photography.

With meticulous attention to color, composition, and aspect ratio, the brand designs high-quality experiences that immerse users in its unique aesthetic. The booth interiors and exteriors can be fully wrapped with custom prints, making it ideal for luxury brand promotions and event marketing.

[Official SNS]

Official Instagram: https://www.instagram.com/dontlookup.official/

Official Japan Instagram: https://www.instagram.com/dontlookup.japan/

Official X: https://x.com/dontlxxkup

【PRISM.ER Inc.】

● Company Overview

Company Name: PRISM.ER Inc.

Representative: Kimi Watanabe

Established: February 2023

Business Scope: Consulting for Japanese artists’ overseas expansion, consulting and management support for overseas artists and companies entering Japan, artist production

● Inquiries

PRISM.ER Inc.

E-mail: [email protected]