Japanese Afternoon Tea Specialty Store "nōn tea ceremony" Opens in Kyoto's Higashiyama on July 17

Summer Afternoon Tea Menu Photo : Misa Kawara

Qe to Hare Co., Ltd. (Headquarters: Kameoka City, Kyoto Prefecture, Representative Director: Hideyuki Tanaka) will grand open "nōn tea ceremony Higashiyama" (Non Tea Ceremony), a reservation-only specialty store for Japanese afternoon tea, near Yasaka Pagoda in Kyoto's Higashiyama district on July 17, 2026. We offer a unique time experience that interprets Japanese tea culture from an artist's perspective and combines it with the style of afternoon tea born in England.

Exterior of nōn tea ceremony Higashiyama (Non Tea Ceremony) Photo : Misa Kawara

About nōn tea ceremony

A reservation-only specialty store for Japanese afternoon tea located near Yasaka Pagoda in Kyoto's Higashiyama district. It offers a unique time experience that interprets Japanese tea culture from an artist's perspective and combines it with the style of afternoon tea born in England. We aim to provide a new ceremonial experience that allows visitors to escape from their daily lives and quietly immerse themselves in the depths of their consciousness, without being bound by form, yet deeply.

nōn is derived from the Old English word for noon, meaning "the ninth hour" and a time for prayer. The brand also embodies the meaning of a place that opens consciousness while questioning the known form of the tea ceremony.

Single-origin Japanese black tea from Nakakubo Tea Garden in Minamiyamashiro Village, Kyoto. Photo : Misa Kawara

Why Higashiyama? Regarding the Origins of Tea Culture

In 1333, Ashikaga Takauji attacked Kyoto from Kameoka (Tanba Province, Sasano Village), changing the era. The Ashikaga family established a mountain villa in Higashiyama, and the culture of tea, which invites deep contemplation, was born in this area. Qe to Hare, which began in Kameoka, opens a new space in Higashiyama.

Interior seating space on the second floor of Yasaka Pagoda, Higashiyama

Grand Opening Overview

Name: nōn tea ceremony Higashiyama (Non Tea Ceremony)

Grand Opening: Friday, July 17, 2026

Location: 92-9 Hoshino-cho, Higashiyama-ku, Kyoto-shi, Kyoto-fu, 605-0853

Business Style: Reservation-only

Business Hours: 11:00 AM - 6:00 PM (Closed Thursdays)

Access: 13-minute walk from Keihan "Gion-Shijo" Station

Price:

[Standard Plan] Japanese Afternoon Tea: 5,500 yen (tax included)

[All-You-Can-Drink Plan] Japanese Afternoon Tea: 6,600 yen (tax included)

Both plans are for 2-4 people / 90-minute stay

Reservations: [https://tabelog.com/kyoto/A2601/A260301/26045136/]

Main Sweet "Natsugasumi" First Tier: Small Sweets Third Tier: Savory

Service Details - Course Flow (Summer Menu)

The experience begins with "Welcome Sweets," followed by the main sweet, and then progresses quietly through the first, second, and third tiers with a unique composition.

Welcome Sweets Tanba Kanro-ni (sweet beans) and dried green grapes / Hand-picked sansho pepper blend green tea

Main Sweet "Natsugasumi" Lemon bean paste and Japanese citrus mont blanc

First Tier Small Sweets Lemon and Amazake parfait, Lemon yokan (jelly), Hassaku orange raw chocolate, Lemon and Japanese black tea macaron

Second Tier Small Sweets Citron and lemon white bean paste monaka, Lemon mousse anmitsu style, Lemon and cardamom kasumi yokan

Third Tier Savory Sansho pepper and daikon radish pressed sushi, Green vegetable kanten jelly with tofu cream, Miso-marinated tofu and turmeric hummus

Drinks Various drinks, mainly Uji Japanese black tea (using single-origin Japanese black tea from Nakakubo Tea Garden in Minamiyamashiro Village, Kyoto)

*Contents may change depending on availability. *Menu changes seasonally.

Space with first-floor seating Photo : Misa Kawara

View of the courtyard Photo : Misa Kawara

Company Profile

Company Name: Qe to Hare Co., Ltd.

Location: Kameoka City, Kyoto Prefecture

Representative: Hideyuki Tanaka, Representative Director

Business Activities: Art production, corporate training and human development programs (ATP, VTS x C, etc.), operation of café no-mu, 6ishiki, and nōn tea ceremony.

URL: [https://www.qetohare.com/]

About Representative Hideyuki Tanaka

Art planner/Artist x Entrepreneur. Engaged in business and creative activities that transcend boundaries, centered on art and inquiry. Manages art cafes and hotels in Kameoka, Kyoto, author of the art thinking program book "L.L.A. BOOK," and a finalist for the Ministry of Economy, Trade and Industry x Forbes JAPAN "ART & BUSINESS AWARD."

Inquiries about this matter

From the Qe to Hare Official Website Inquiry Page [https://www.qetohare.com/contact/]

*All photos posted can be used for press purposes (credit: Photo: Misa Kawara).