AEON Group's G-FOOT to Sequentially Introduce 3D Foot Scanner "SureFIT" to ASBee, Greenbox, and Other Stores Nationwide

Q'sfix Inc. (Headquarters: Chiyoda-ku, Marunouchi, Tokyo; CEO: Akihiro Nakamura; hereinafter referred to as "our company"), will add 120 units of its 3D foot scanning service "SureFIT," developed and provided by our company, to G-FOOT Co., Ltd. (Headquarters: Chuo-ku, Shinkawa, Tokyo; President: Naohisa Kinoshita) starting July 1, 2026.

SureFIT is a 3D foot scanning service that accurately measures foot length, width, height, circumference, and other dimensions in a short time, visualizing the unique characteristics of each customer's feet. By supporting optimal shoe selection based on measurement results, it aims to reduce anxiety about size selection and post-purchase mismatches, leading to a more comfortable purchasing experience.

G-FOOT Co., Ltd. is working to create a sales floor where customers can choose shoes with greater peace of mind. They recognized that many customers feel anxious about size selection, and that there is a growing need, particularly from parents of growing children, for appropriate size selection and fitting. Therefore, enhancing services and support systems to allow customers to choose products with greater confidence became a priority.

To address these challenges, SureFIT was initially introduced in select stores starting November 2024.

Following its introduction, feedback such as "I learned about my child's foot characteristics in detail," "It was helpful for selecting sizes," and "We enjoyed measuring as a family" was received. Customers highly praised the ability to objectively confirm foot growth status with data and receive product recommendations based on measurement results.

In response to this positive reception, to provide a new shoe selection experience to more customers, we have decided to expand the number of stores introducing SureFIT and add 120 units.

Features of SureFIT

- 3D foot scanning in just a few seconds

- High-precision visualization of foot length, width, circumference, etc.

- Easy-to-understand display of foot characteristics

- Support for optimal product selection based on measurement results

- Realization of a purchasing experience that links stores and digital services

Future Outlook

Our company will continue to promote the provision of new shoe selection experiences that fuse stores and digital by utilizing 3D foot scanning technology. Furthermore, we aim to achieve DX in the retail industry and improve customer experience through data-driven services that leverage foot scan data and AI.

About Q'sfix

Founded in 1976, Q'sfix is a corporate group aiming to enrich people's lives through IT and support a society where people can live with peace of mind. Our company emphasizes contributing to society by rapidly providing IT technical capabilities in response to diversifying customer needs and various societal changes accompanying environmental shifts such as DX. In addition to developing IT systems that support social infrastructure, we support customers aiming for digital transformation and apply advanced biometric and motion measurement technologies to fields such as sports, education, and rehabilitation.

Company Profile

Q'sfix Inc.

Founded: January 1976

HP URL: https://www.qsfix.com/

Headquarters

Sapia Tower 26F, 1-7-12 Marunouchi, Chiyoda-ku, Tokyo 100-0005

About G-FOOT Co., Ltd.

G-FOOT Co., Ltd. operates shoe specialty stores such as "ASBee" and "ASBeeKIDS" nationwide as an AEON Group company. With the management philosophy of "proposing style from the feet up," we provide healthy, comfortable, and attractive shoes to customers of all ages, from children to seniors.

We focus on training "Fitting Advisors (internal qualification)" who have learned specialized knowledge about feet and shoes. Through measurement services using foot scanners and personalized customer service, we aim to create stores where customers can choose shoes with confidence and enjoyment.

Company Profile

G-FOOT Co., Ltd.

Founded: December 1, 1931

HP URL: https://www.g-foot.co.jp/

Headquarters

Kokkan Building, 1-14-1 Shinkawa, Chuo-ku, Tokyo 104-0033