Kirishima Natural Water 'Nomu Silica' Becomes Title Sponsor of TOKYO MX's 'MX Grand Prix 2026: The Heretic Comedian Championship'

Qvou Co., Ltd. (Headquarters: Kobe, Hyogo; CEO: Ryutaro Kubo; hereinafter 'Qvou'), the manufacturer and distributor of Kirishima natural water 'Nomu Silica', has been selected as the title sponsor of 'Nomu Silica presents MX Grand Prix 2026: The Heretic Comedian Championship', set to air on TOKYO MX starting July 5, 2026.

About 'Nomu Silica presents MX Grand Prix 2026: The Heretic Comedian Championship'

This program is a groundbreaking new comedy competition that seeks to crown the No.1 'heretic comedian'—performers who break conventions with unconventional acts and possess uniquely powerful personalities.

The judging criterion? Overall 'comedy destructive power'. Both comedic content and strong, distinctive characters or special talents will be evaluated.

The 'semi-finals' leading up to the live 'final round' on September 6, 2026 (Sunday), will be broadcast twice: on July 5, 2026 (Sunday) from 19:00 to 20:00, and on August 2, 2026 (Sunday) from 19:00 to 20:00.

Kendo Kobayashi returns as host for the second consecutive year. For the July 5 broadcast of the 'Semi-Final [Block A]', the judging panel will feature five renowned comedians: Hollywood Zakoshisho, Toshifumi Fujimoto (FUJIWARA), Kukki! (Yasei Bakudan), Noda Crystal, and Murakami (both from Majikaru Lovely). These seasoned judges, known for their roles in competitions like 'R-1 Grand Prix', 'THE W', and 'THE SECOND', will evaluate these boundary-breaking performers—making their verdicts highly anticipated.

Program Overview

Program Name: Nomu Silica presents 'MX Grand Prix 2026: The Heretic Comedian Championship'

Broadcast Station: TOKYO MX

Broadcast Schedule: Semi-Final [Block A]: July 5, 2026 (Sun) 19:00–20:00 Semi-Final [Block B]: August 2, 2026 (Sun) 19:00–20:00 Final Round: September 6, 2026 (Sun) Live Broadcast

Cast: <Host> Kendo Kobayashi <Assistant> Yonami Tanaka (TOKYO MX caster) <Semi-Final [Block A] Judges>: Hollywood Zakoshisho, Toshifumi Fujimoto (FUJIWARA), Kukki! (Yasei Bakudan), Noda Crystal (Majikaru Lovely), Murakami (Majikaru Lovely)

Program Website: https://s.mxtv.jp/variety/mxgp/

Program X (Twitter): https://x.com/MXGPITAN

Special Sponsor: Qvou Co., Ltd. (Kirishima Natural Water 'Nomu Silica')

*Broadcast dates and content are subject to change due to programming adjustments.

About 'Kirishima Natural Water Nomu Silica'

'Nomu Silica', which has surpassed 100 million cumulative units sold (※1), is a miraculous natural water formed over hundreds of years beneath the Kirishima mountain range, shaped by repeated volcanic activity.

※1 Based on Qvou data from April 12, 2017 to July 31, 2023

1. World-Class Silica Content

Contains 97mg/L of silica per liter—the component gaining attention for supporting bodily structure. It also includes rare minerals such as bicarbonate ions, sulfate, and vanadium in an ideal balance.

2. Rich in Minerals Yet Smooth to Drink

Despite being a medium-hard mineral water (approx. 130mg/L hardness), it is smooth and easy to drink. Delicious at room temperature, it's ideal for hydration during sports, cooking, or as a mixer for alcoholic beverages.

3. Commitment to No Additives, Natural Purity, and Safety

Bottled without any preservatives or antimicrobial agents, preserving the gifts of nature. Delivered with rigorous quality control for safety and peace of mind.

Bottles are sterilized using UV light and clean air, while the natural water is heat-sterilized at 130°C for 10 seconds before being filled in a sterile environment, allowing unopened bottles to be stored for approximately two years.

Furthermore, the product maintains strict quality standards regarding per- and polyfluoroalkyl substances (PFAS※2), which are a health concern and have been detected in tap water across regions. Monthly thorough inspections verify its safety.

※2 PFAS: Collective term for substances like PFOS and PFOA. Due to their resistance to degradation, they accumulate in the body. PFOA has been classified as a carcinogen by IARC (International Agency for Research on Cancer), the cancer research arm of WHO (World Health Organization).

Product Details

Product Name: Kirishima Natural Water 'Nomu Silica' (Natural Mineral Water) Ingredients: Water (mineral water) Volume: 500mL, 2L Nutritional Information (per 1L): Silica: 97mg / Bicarbonate: 170mg / Sulfate: 30mg / Vanadium: 34μg / Calcium: 31mg / Magnesium: 14mg Distributor: Qvou Co., Ltd. Source Location: Kobayashi City, Miyazaki Prefecture

[Official Website] https://nomu-silica.jp/

[Amazon Official Store] https://amzn.asia/d/02ToSETM

[Rakuten Official Store] https://item.rakuten.co.jp/skull-club/nomusilica/

[Official LINE] https://page.line.me/778jzqkl

[Official Instagram] https://www.instagram.com/nomusilica_official/

[Official X] https://x.com/nomusilica

About Qvou Co., Ltd.

Qvou Co., Ltd. supports enriched lifestyles through health and beauty-related products, including 'Nomu Silica'. Guided by the mission to 'enhance customers’ lives and deliver joy,' the company is committed to providing products and services that improve society, people, and the environment.

Company Name: Qvou Co., Ltd. Headquarters: 6-1-20 Mikkaichidori, Chuo-ku, Kobe, Hyogo CEO: Ryutaro Kubo Official Website: https://qvou.com/