R117 Launches MS Studio: No-Code SaaS Platform with AI Agent for App Creation and Management

R117 Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Founder / CEO: Mitsuaki Hayakawa) officially launched 'MS Studio (Emusta)', a SaaS platform enabling unified management of web, iOS, and Android app creation and post-launch operations, on July 12, 2026.

MS Studio (Emusta) is an app development platform that provides app creation, content updates, push notifications, member management, reservations, e-commerce, chat, analytics, and AI-powered development and operational support—all from a single admin interface—under the concept of 'True No-Code × Ultimate CMS'.

In recent years, advancements in generative AI and no-code tools have rapidly lowered the barrier to 'building' apps. However, launching an app is not the end. Without continuous content delivery, user engagement, reservations, payments, analysis, and improvements, apps risk becoming obsolete after launch.

In fact, while global app releases increased by 7.1% year-on-year, Google Play has been actively removing low-quality apps. (※1)

Additionally, app downloads in the U.S. declined from 126 billion in 2023 to 123 billion in 2024, and total app usage time slightly decreased from 325.1 billion to 323.0 billion hours. (※2)

Thus, in an era where apps can be easily created, the key challenge is 'how to operate them post-launch to ensure sustained usage'.

MS Studio (Emusta) addresses this by combining AI agent support with an app-specific CMS, supporting not only app creation but also post-release operations, improvements, and monetization.

View the official MS Studio website

Challenges Addressed by MS Studio (Emusta)

Traditionally, app development involved high development costs, technical expertise, app store submission processes, and ongoing maintenance—posing numerous barriers.

Even with AI agents and no-code tools simplifying app creation, without proper operational structures, content updates may halt post-launch, leading to loss of user engagement.

MS Studio (Emusta) provides a sustainable operational foundation by standardly including CMS, push notifications, member management, reservations, e-commerce, chat, analytics, and AI-powered operational support—ensuring apps are not 'built and abandoned'.

Key Features

1. AI Agent for Development and Operational Support

AI-powered creation in action. Emusta's AI agent can instantly generate text, images, and even construct entire app screens based on prompt instructions.

The AI supports the entire lifecycle—from planning and screen layout to content structuring, post drafting, push notification copywriting, FAQ generation, and operational improvement suggestions.

Going forward, the AI agent functionality will be further enhanced to understand each app's goals and operational status, providing end-to-end support from creation to improvement.

2. No-Code Support for Web, iOS, and Android Apps

Actual interface view. Two build modes—Easy Mode and PRO Mode—allow users to select their preferred level of control. AI-powered automatic construction is also available.

Supports web, iOS, and Android apps. Enables creation of official or member apps for businesses, organizations, communities, education, healthcare, retail, and media.

3. Built-in CMS for Post-Launch Content Updates

Operational interface view. Offers a website-like CMS experience for seamless, stress-free management.

Allows updates to posts, static pages, images, videos, files, push notifications, member management, reservations, e-commerce, and analytics—all from the admin panel. Ensures ongoing content updates and improvements by on-site or operational staff after launch.

4. Consolidate Customer and Member Touchpoints Within the App

Push notification delivery interface. Includes various features essential for user engagement.

Integrates announcements, push notifications, reservations, inquiries, chat, stamps, coupons, and member management within the app. Consolidates customer touchpoints often scattered across LINE, social media, email, and reservation systems, supporting sustained relationship building.

5. Monetization Features Included

Example of simple payment link feature. Offers diverse in-app monetization options tailored to users' business models.

Supports e-commerce, in-app purchases, membership tiers, ads (Admob), and payment processing—enabling post-launch monetization. Transforms apps from mere information tools into platforms for business growth.

Implementation Cases

MS Studio (Emusta) already has implementation cases across various industries and use cases.

Tottori Dental Association / App Ha-ttorikun

An official member app supporting disaster safety checks and daily communications. Achieved digitalization of safety confirmations, efficient daily communications, improved CMS usability, and digital member newsletters. (Case details here)

Taru Family Orthopedic Clinic / Tarufami Official App

Replaced an existing app service after its discontinuation. Completed migration within approximately one month, enabling end-to-end reservation management via the app. (Case details here)

TranspoMAP / User-Generated Content

Built using only the standard MAP content feature in Emusta. Functions as a native and web-compatible map content without custom development. (Case details here)

View MS Studio implementation cases

Pricing

MS Studio (Emusta) offers a simple pricing model with zero upfront cost and monthly subscription fees.

Account Base Usage Fee

¥3,000/month

Web App Publication

¥2,000/month per app

iOS App Publication

¥5,000/month per app

Android App Publication

¥5,000/month per app

※Above prices are exclusive of tax. ※Additional paid add-ons are available. Details on the official MS Studio website.

※In conjunction with the official launch, a 2-week free trial is available.

Comment from Founder / CEO Mitsuaki Hayakawa

App development has traditionally required specialized knowledge, significant development costs, and post-launch operational infrastructure.

However, we believe that shops, clinics, schools, organizations, and communities—those who interact daily with users and customers—should be able to freely deliver their values and visions through apps.

Through contract development and app operation support, we've engaged with individual businesses and ideas. At the same time, we've realized many are unable to leverage apps due to barriers in funding, resources, digital literacy, and operational capacity.

MS Studio (Emusta) was created to lower these barriers and continuously support app creation, operation, improvement, and monetization.

Beyond just building apps, it enables delivering announcements, accepting reservations, connecting with members, driving repeat usage, and improving operations. This post-launch