.LIVE Coco, Idol-Fan Binoculars, Ranks 11th in Rakuten's 2026 Mid-Year Ranking for TV, Audio & Camera Category — Second Consecutive Award Following 2025 Annual Ranking

Ready ON Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; President and CEO: Kazuki Okamoto; hereinafter "Ready ON") announces that its idol-fan binoculars brand ".LIVE (Dot Live)" model "Coco" has ranked 11th in Rakuten Market's "Rakuten Mid-Year Ranking 2026" in the TV, Audio & Camera category (Survey period: September 30, 2025 – March 31, 2026).

This marks a consecutive ranking following its placement in the 2025 Annual Ranking (TV, Audio & Camera category). The product has gained strong user support as a binoculars that achieves both "usability" and "cuteness," thanks to its 8 pastel color options that match fans' favorite idol member colors and a free-focus mechanism that eliminates the need for manual focusing.

Rakuten Mid-Year Ranking 2026 Special Page: https://event.rakuten.co.jp/rankinghalfterm/electronics/?l-id=rankinghalfterm2026_shopbanner

Rakuten Annual Ranking 2025 Special Page: https://event.rakuten.co.jp/rankingyearly/electronics/?l-id=event_rankingyearly_2025_pc_top_genre_electronics

Rakuten Market .LIVE Coco Product Page: https://item.rakuten.co.jp/ready-on/134/

Key Features of the Idol-Focused .LIVE Coco Binoculars

.LIVE is a binoculars brand primarily targeting women who enjoy "oshi-activity" (idol fandom). It is designed to minimize common pain points experienced at live venues, domes, and performance halls—such as difficulty adjusting focus, complicated operation, and bulky appearance that clashes with outfits—by carefully curating its product lineup and specifications.

Main Features

Free-Focus Mechanism Without Focus Ring Operation

・Features a free-focus structure that delivers clear vision instantly upon looking through the binoculars, with no need for manual focus adjustment.

・Enables users to keep up with fast-paced performances without missing key moments due to focusing delays.

・Simple operation ideal for beginners.

Paid Optional Strap Set for Diagonal Wearing, Integrating into Oshi-Style Outfits

・With the dedicated paid strap set, the binoculars can be worn diagonally across the body.

・Can be incorporated into idol-fan fashion like a bag or accessory, elevating the binoculars from a mere viewing tool to a stylish part of the fan's outfit.

Lightweight and Compact Design for Comfort at Live Venues

・Well-balanced weight distribution reduces hand fatigue during long performances.

・Compact size fits easily into small shoulder bags or idol-themed tote bags.

About the .LIVE (Dot Live) Brand

.LIVE is a binoculars brand dedicated to idol fandom, with the concept of "enabling fans to enjoy every fleeting expression of their favorite idol stress-free and cutely."

Idol fans often face a dilemma between functionality and appearance: wanting to clearly see facial expressions and performances but getting distracted by focus adjustments, or having a bulky binoculars that stands out awkwardly in an otherwise coordinated outfit.

To address these concerns, .LIVE combines:

・"Ease of viewing" through free-focus technology

・"Cuteness" via pastel colors and diagonal-wear straps

・"Portability" designed specifically for live concerts, stage shows, and events

With these elements, .LIVE aims to create tools that not only let fans see their idols clearly but also help them feel confident and happy throughout the experience.