[July 7th, Entry Starts Today] "Thailand Study Tour Seminar 2026" to Materialize Healthcare EC Business Expansion into Thailand in 3 Days, Held in Bangkok in October | On-site Monitor x KOL Test Marketing to Be Conducted

RENCOUNT Inc. (Headquarters: Fujisawa City, Kanagawa Prefecture, President and CEO: Shotaro笹岡, hereinafter "RENCOUNT") will hold "Thailand Study Tour Seminar 2026," a practical study tour program specializing in EC businesses in the healthcare industry, in Bangkok, Thailand, from October 13 (Tue) to 15 (Thu), 2026 (limited to 20 companies, up to 2 people per company). Pre-registration (free) began today, July 7 (Tue).

View Details of Thailand Study Tour Seminar

Background: As Thailand Ages Like Japan, Japanese Healthcare is in Demand

Thailand boasts remarkable growth in the medical, beauty, and health food sectors within ASEAN. It is pro-Japanese, and trust in Japanese healthcare brands is high. Aging is also progressing rapidly, mirroring Japan, and interest in Japanese knowledge and products, from health foods and beauty items to nursing care supplies, is increasing.

However, missteps in any one of these areas – product registration with the Thai FDA (Food and Drug Administration), pricing, establishing distribution networks, or designing KOL-centric promotional strategies – can easily lead to the failure of market entry into Thailand. Simply looking at market data in Tokyo will not tell you if your product will sell in Thailand.

RENCOUNT has observed the on-the-ground reality of the Thai healthcare market through the "Thailand Study Tour Seminar" held last year and the support provided to local companies by its group company, RENCOUNT Thailand. Leveraging this local network, this program is a 3-day practical study tour that condenses "understanding the market," "hearing local voices," and "creating a sales mechanism" into three stages through direct dialogue with Thai companies, business leaders, and KOLs.

Key Points of This Study Tour Seminar

With a shrinking domestic market due to population decline, overseas expansion is becoming not just an "option" but a "necessary strategy for growth" for Japanese EC businesses. The success or failure hinges on the first step – understanding the local market and selecting reliable local partners. In this program, EC businesses dealing in products such as cosmetics, supplements, healthcare devices, and nursing care supplies can directly present their products to local consumer monitors and Thai KOLs (influencers) to confirm their raw reactions to pricing, packaging, and appeal before returning home. Last year's "Thailand Study Tour Seminar" has been completely revamped into a healthcare industry-specific version with even more in-depth content.

1. Learn Directly from Local Top Runners About the Thai Healthcare Market

Seminars will be held on-site by major Thai EC-related companies and experts in the healthcare and beauty fields (presenting companies are being finalized). You will acquire essential primary information for making decisions about entering the Thai market, such as market size, pharmaceutical regulations, and consumer trends.

2. Present Your Products Directly to Local Monitors and KOLs

Local consumer monitors and Thai KOLs will handle participating companies' products firsthand and provide immediate feedback on their reactions to pricing, packaging, and appeal. The most costly aspect of overseas test marketing is not travel expenses, but "the time it takes to understand local reactions." This program compresses that into three days.

3. Negotiate with OEM Factories and Distributors to Establish a "Sales Mechanism"

Opportunities will be provided for factory tours (planned) of local OEM factories with GMP and ISO certifications, as well as negotiations with distributors who have sales channels throughout Thailand. The tour goes beyond mere observation, allowing for concrete business discussions with potential manufacturing and distribution partners.

Results of Previous Event (August 2025)

In the "Thailand Study Tour Seminar 2025" held from August 28 to 30, 2025, seminars by major Thai EC-related companies were conducted, along with study tours and exchanges with cosmetic OEM factories (VEGA Natural), major sports equipment manufacturers (FBT), and Japanese consumer goods distributors (Thanawat Industrial).

*Company names listed are from last year's results. Visiting locations for 2026 are currently being finalized.

3-Day Program Structure (Planned)

▼DAY 1 October 13 (Tue) Understanding the Thai Market (Seminars)

・ Overview of the Thai Healthcare Market and Consumer Trends

・ The Forefront of the Thai EC Market and Live Commerce

・ Thai Pharmaceutical Regulations (FDA Registration) for Cosmetics and Supplements, and Entry Steps

・ Case Studies of Success and Failure for Japanese Healthcare Brands

・ Q&A / Individual Consultations / Dinner Reception

▼DAY 2 October 14 (Wed) Understanding Local Voices (Test Marketing)

・ Local Consumer Monitor Session (On-the-spot confirmation of reactions to your products)

・ KOL / Influencer Session (Actual SNS posting and KOL marketing)

・ Site Visit: "Beauty Clinic / Nursing Home"

・ Dinner: "Networking Event with Local Companies and KOLs"

▼DAY 3 October 15 (Thu) Creating a Sales Mechanism (Factory Tour & Negotiations)

・ Cosmetic and Supplement OEM Factory Tour

・ Distributor Visit and Business Negotiation Session

・ On-site Drugstore and Retail Store Observation

・ Closing / On-site Departure

*The Local Consumer Monitor Session and KOL/Influencer Session are confirmed. Visiting locations and speakers will be announced preferentially to those who have pre-registered as they are finalized.

Lecturers and Coordinators

RENCOUNT Thailand Co., Ltd. CareerVisa Thailand Wasuthorn Harnnapachewin RENCOUNT Inc. President and CEO Shotaro笹岡

Recruitment Overview

Name

Thailand Study Tour Seminar 2026 (Specializing in Healthcare EC Businesses)

Dates

October 13 (Tue) - 15 (Thu), 2026 (3 days, 2 nights)

Location

Bangkok, Thailand (Meet and disband locally)

Target Audience

EC businesses in the healthcare industry (cosmetics, supplements, healthcare devices, nursing care supplies, etc.)

Participation Fee

300,000 JPY per company (excluding tax) *Up to 2 people per company can participate

Number of Companies

Limited to 20 companies (closes once capacity is reached)

Entry

Free. Entry does not guarantee participation. After the detailed program is finalized, priority guidance will be provided, and formal application intent will be confirmed.

Notes

Travel expenses, accommodation, and some meal expenses are not included (estimated: around 150,000 JPY per person *Subject to change based on timing and exchange rates)

Event URL

https://rencount.co.jp/thailand2026/

Company Profile

RENCOUNT Inc.

Location: I-CROSS SHONAN 5F E-2, 2-2-1 Tsujidou-Kandai, Fujisawa-shi, Kanagawa, Japan

Established: January 21, 2021

Representative: President and CEO Shotaro笹岡

Capital: 5,000,000 JPY

Company URL: https://rencount.co.jp/

Inquiries: Secretariat [email protected]