TV Commercial Launch Announced: Demand for Global Expansion Soars! Take Your First Step at Overseas Business EXPO 2026 Hokkaido

Resorz Inc., operator of Japan's largest overseas business support platform 'Digima-Dejima,'

announces the broadcast of 13 TV commercials on TV Hokkaido from Friday, July 17 to Thursday, July 23, 2026, to promote the 'Overseas Business EXPO 2026 Hokkaido' event scheduled for Friday, July 24, 2026. At the venue, an 'AI Market Research Experience Corner' will be set up, allowing attendees to experience a service where AI instantly generates market research reports simply by entering a country name and product category.

Raising Awareness via TV Ads in Response to Growing Interest from Hokkaido Enterprises

The 'Overseas Business EXPO' is held in four major cities: Tokyo, Osaka, Kyushu, and Hokkaido, with this year marking the 4th edition in Hokkaido. Against the backdrop of population decline and a shrinking domestic market, Hokkaido-based companies are increasingly turning their attention to overseas business for market expansion and talent acquisition. Responding to this rising demand and growing interest within the region, TV Hokkaido (TVh) will now broadcast commercials promoting the event.

[CM Video URL]

https://www.youtube.com/watch?v=GOfV5rR8Gtg

13 TV Commercials to Air on TV Hokkaido from July 17–23

From Friday, July 17 to Thursday, July 23, 2026, TV Hokkaido will air TV commercials promoting the event. Throughout the broadcast period, a total of 13 commercials will be aired to widely inform businesses across Hokkaido about the 'Overseas Business EXPO 2026 Hokkaido' and the unique 'AI Market Research Experience Corner' available at the venue.

About the TV Commercial Broadcast

About the 'Overseas Business EXPO'

The 'Overseas Business EXPO' is Japan's largest international business event, attracting over 3,000 attendees annually. Co-organized by Resorz Inc. and the Japan International Cooperation Promotion Association, and supported by public institutions including the Ministry of Foreign Affairs, JETRO, and JICA. In 2026, the event will be held in four cities: Tokyo, Osaka, Kyushu, and Hokkaido, with this being the 4th edition in Hokkaido. Over 10 public organizations and more than 20 specialized overseas business companies will exhibit, with numerous free seminars scheduled. The venue will also host the 'Inbound Business EXPO' and 'Global Talent EXPO' simultaneously.

[Seminar Information]

【Special Lecture】The Era Where AI Can Handle 60% of Overseas Business: Your First Step into Global Markets from Hokkaido (Resorz Inc. / Speaker: Yuki Kojima)

Becoming the Chosen Hokkaido: The Rules of Inbound Popularity and Practical Cases You Can Use Tomorrow (CyberAgent, Inc. / Speakers: Yushige Hitokoto, Hinata Miki)

【Must-See for Hokkaido Companies】The 'Reality of Southeast Asia' Invisible to Data and AI: Capturing Serious Inbound with 'On-the-Ground Information' and 'Execution Power' (Visal Inc. / Speaker: Kota Saito)

'AI Market Research Experience Corner' Coming to Hokkaido

At a dedicated corner within the venue, attendees can experience a demo of the 'AI Market Research' service, where simply entering a 'country name' and 'product category' allows AI to generate a report on market size, latest trends, competitor information, and pricing in approximately 90 seconds. Due to overwhelming response at its debut at the Osaka venue in June 2026—where lines formed for the experience—the Hokkaido venue will now also offer this service. Simulations tailored to real Hokkaido business cases, such as seafood products, dairy goods, and tourism-related items, are possible. Reports can also be sent via email for later reference.

[For Attendees Only] This corner offers a special preview of a service not yet publicly available. Only those who visit the venue can experience this AI market research first.

[Experience Flow]

Concurrent Initiative: 'Overseas Expansion Type Diagnosis' + Personalized Guidance

At the venue, attendees can also participate in a special program linked to the 'Overseas Expansion Type Diagnosis' feature on 'Digima-Dejima.' Based on diagnosis results, visitors will be guided to suitable exhibitor booths and seminars. Additionally, a special guidebook titled 'Tora no Maki (Special Materials),' customized by diagnosis type, will be distributed for free.

Take a 3–4 minute diagnosis to understand your company's overseas expansion style → Navigate to the best-matched booths and seminars

Receive a free 'Tora no Maki' guidebook tailored to your diagnosis type (attendee-exclusive)

Free individual consultations with expert concierges matched to your diagnosis results

▶ Overseas Expansion Type Diagnosis: https://www.digima-japan.com/type.html (Free, no registration required)

Event Overview

▶ Official Website: https://www.digima-japan.com/expo/hokkaido2026/