Launching May 29: Second Wave of Skincare Rituals Rich in Domestic Japanese Botanical Blessings, Featuring Wildcrafted Echinacea from Ishikawa and Tamanu from Okinawa

RIDE Inc. (Meguro-ku, Tokyo; CEO: Jun Kokoda) has released 'REAtoA,' a ritual care brand that develops natural skincare and haircare lines in collaboration with Hinano Yoshikawa. Following the first wave of products, the brand will launch two new skincare items—'Firming Rich Cream' and 'Oil-in Cream'—on its official online store on May 29, 2026.

The skincare line features carefully selected domestic plants, including Echinacea from Ishikawa, Tamanu from Okinawa, Lemon Balm from Hiroshima, Calendula from Nagano, and Aloe from Shizuoka. By incorporating a proprietary 'Triple Concentrate' blend of three natural ingredients, the products are designed to deliver visible skin benefits while promoting harmony between nature and humanity.

The base ingredients for these creams, such as Aloe distilled water and Echinacea distilled water, are processed by the 'Aozora Soraseed' employment support facility located at the foot of Mt. Gozu in Niigata Prefecture.

REAtoA products are based on the 'Wildcraft & Plant-based' philosophy, which is gentle on the Earth, people, and animals. By utilizing carefully selected materials from producers rooted in harmony with nature, the brand pursues a regenerative approach in all aspects of manufacturing to build better relationships with the planet and its people.