[ITOMACHI HOTEL 0] 3rd Anniversary 'RE:SET & RE:CONNECT'

ITOMACHI HOTEL 0, operated by Ito Project Inc. (Saijo City, Ehime Prefecture), celebrated its 3rd anniversary today, May 27, 2026. Under the 3rd-anniversary concept 'RE:SET & RE:CONNECT,' the hotel is launching various commemorative projects. As part of its 'Zero' environmental impact initiative, it is the first in Ehime Prefecture to introduce the 'Horizontal Recycling Scheme' by the Amenity Recycle Association. This is a circular scheme where used amenities are recycled into resources and remanufactured into new products. Additionally, the hotel is offering special appreciation plans for Ehime residents and commemorative plans for guests from outside the prefecture, as well as an Instagram-linked 'Regional Stamp Rally.' As Japan's first zero-energy hotel, ITOMACHI HOTEL 0 continues to operate in harmony with the rich nature of Saijo.