How did NSJAPAN's Sales Knowledge Lab impact Third Phase's sales meeting rate within 60 days?

NSJAPAN's Sales Knowledge Lab service tripled Third Phase's effective sales meeting rate within 60 days.

What was Third Phase's MRR in the first month after implementing NSJAPAN's Sales Knowledge Lab?

Third Phase achieved an MRR of 2.4 million JPY in the first month after starting the program.

How long did it take for Third Phase to achieve 2.4 million JPY MRR with NSJAPAN's support?

Third Phase achieved 2.4 million JPY MRR within 60 days of starting NSJAPAN's support.

Which company provided the Sales Knowledge Lab service to Third Phase in the 60-day sales transformation?

NSJAPAN provided the Sales Knowledge Lab service to Third Phase during the 60-day period.

What specific result did Third Phase achieve with BDR meetings after 60 days of NSJAPAN's training?

Third Phase tripled its effective sales meeting rate through BDR within 60 days of the training.

BDR-less Sales Organization Triples Meeting Rate and Achieves 2.4 Million JPY MRR in 60 Days

Published May 25, 2026 6:10 PM ・ Updated Jun 14, 2026 2:41 PM ・ 4 min read ・ Source: PR TIMES

NSJAPAN provided a new sales organization structure and training service 'Sales Knowledge Lab' to Third Phase. Within 60 days of the start of support, the effective sales meeting rate through BDR tripled, and the company achieved an MRR of 2.4 million JPY in the first month.

NSJAPAN, a portfolio company of SC Capital Partners, provided support for building a new sales structure and offered the sales training service 'Sales Knowledge Lab' to Third Phase, a company specializing in Notion development and operational efficiency training.

At the start of the support, Third Phase had zero track record of appointments via BDR (Business Development Representative). However, by redesigning the sales process, using Notion for operations, and combining this with training, they achieved 15 appointments via BDR and 2 verbal agreements in the first month, reaching an MRR of 2.4 million JPY. Furthermore, the effective sales meeting rate improved significantly from 20% in the first week to 60% in the second month (a three-fold increase).

Background: 'Growth Wall' Due to Referral Dependency Third Phase supports corporate productivity through Notion development and efficiency training. However, their lead acquisition relied heavily on referrals, and they lacked a BDR-focused track record. Additionally, their sales activities were highly individualized, leading to inconsistent results.

Support Content: Designing and Implementing an 'Aggressive Sales Foundation' from Scratch NSJAPAN provided comprehensive support through two axes: 1. BDR Structure Construction: Redefining target companies, identifying pain points, and designing a structured outbound sales process. 2. Sales Foundation Development (Sales Knowledge Lab): Implementing CRM, and systematizing inquiry design, proposal structure, and closing decisions.

Comment from Third Phase (President Takumi Ichigo): Evolution into a systematized operational structure is the greatest value. ■ Comment from NSJAPAN (President Shuhei Naito): Proves that short-term results are possible through standardization and operational design.

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Source: PR TIMES
Category: News
Products / services: Sales Knowledge Lab

BDR-less Sales Organization Triples Meeting Rate and Achieves 2.4 Million JPY MRR in 60 Days

⚡ Key Points

Comment from Third Phase (President Takumi Ichigo): Evolution into a systematized operational structure is the greatest value. ■ Comment from NSJAPAN (President Shuhei Naito): Proves that short-term results are possible through standardization and operational design.

FACT BOX

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