Scene Live Launches 'SL SHOP,' an Original Merchandise E-commerce Site for Employees, to Mark 15th Anniversary

Scene Live, headquartered in Osaka and led by President Ryosuke Isomura, has launched 'SL SHOP,' an e-commerce site that allows employees to create and purchase original company goods to commemorate its 15th anniversary. The company has previously produced designer merchandise to improve employee engagement and organizational synergy, and has now established this system to allow employees to purchase their preferred items individually.

The newly opened internal site, 'SL SHOP,' sells over 50 types of original corporate merchandise, ranging from apparel like hoodies and T-shirts to daily items such as pens and mugs. The apparel is designed for casual, everyday wear, moving away from a 'company uniform' aesthetic. The items offer extensive color variations and customizable print locations, allowing employees to create unique, personalized company gear.

By moving away from a top-down approach and allowing employees to choose items according to their personal tastes and lifestyle, the company aims to create an environment where staff can share the company's worldview in their daily lives. This is expected to further enhance engagement, deepen the permeation of corporate culture, and boost organizational teamwork.

The company has a history of producing various original goods. Apparel, in particular, has seen high adoption within the office, with employees citing benefits such as wearing hoodies for temperature control or commuting, and matching T-shirts acting as conversation starters among staff. Some employees even wear the gear at external networking events as part of their personal branding.

These factors, combined with a specific proposal from an enthusiastic employee to 'create an original goods shop,' led to the initiative. With 2026 marking the company's 15th anniversary and high levels of daily usage of company goods, the timing was ideal. Many employees have already made purchases, with the 15th-anniversary T-shirt currently being the most popular item, serving as a successful employee-participation branding initiative.