[SEM Agency] Launches Support Services for ChatGPT Ads Following Domestic Self-Serve Launch

SEM Agency Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kozo Inada; hereinafter "the Company"), a comprehensive internet advertising agency, will begin offering its "ChatGPT Ads Placement and Operation Support Service" for corporations, following the launch of a self-serve advertising placement environment for ChatGPT ads in Japan. This service provides one-stop support, from account opening assistance and ad asset creation to measurement infrastructure construction and continuous operational improvement, supporting companies in leveraging this new advertising channel.

Background: The Generative AI Era Demands Adaptation to New Advertising Channels

With the spread of generative AI, user information gathering behavior is expanding from "searching on search engines" to "consulting AI." Against this backdrop, ChatGPT ads have begun to be offered in Japan, and an environment is being established where advertisers can place ads themselves through self-serve.

ChatGPT ads are a new ad format that displays ads based on user conversations and context, rather than delivering ads based on keywords like traditional search ads. They offer the potential to engage users naturally at the comparison and consideration stage and are gaining attention as a new digital marketing strategy. However, there is also a significant amount of specialized knowledge required for implementation, such as operational know-how unique to new advertising media, handling ad reviews, and building measurement environments.

Leveraging its track record of supporting web ad operations for diverse industries and sectors, the Company will utilize its expertise in "ad strategy design," "operation optimization," and "measurement design using measurement tools" to provide a system that allows companies to introduce and operate ChatGPT ads with peace of mind.

Reasons to Choose Our Company

1. Extensive Ad Operation Experience

We will apply the ad operation know-how cultivated across various media, including search ads, social media ads, and video ads, to ChatGPT ads.

2. Strength in Measurement Design

Through measurement design utilizing GTM and GA4, we will build an operational system that visualizes results even for new advertising media and leads to improvements.

3. One-Stop Support

We provide consistent support from account opening and creative production to ad operation and reporting.

Free Consultation Now Available

To coincide with the service launch, we have begun offering free consultations for companies considering the use of ChatGPT ads.

We will address consultations such as:

"I don't know how to open an account."

"I want to know if our products can be advertised."

"I don't know how to differentiate between this and existing search or social media ads."

"I want to consult about measurement and effectiveness verification methods."

Our ad operations specialists will respond to your inquiries.

Inquiry Form

https://sem-agency.co.jp/contact/

Furthermore, details about the mechanism and latest specifications of ChatGPT ads are explained in depth on our owned media, "Nohjiru-kun's Marketing Research Institute."

"How to Place ChatGPT Ads and Latest Specifications! 3 Measures for Operators to Take"

https://sem-agency.co.jp/markelab/ai/chatgpt-ads-preparation/

Future Outlook

Advertising is shifting from being keyword-centric to conversation-context-centric. The thinking required for ad operations is undergoing significant change. The Company will continue to investigate and verify changes in specifications and new features in the generative AI domain, including ChatGPT ads, and reflect the acquired knowledge in marketing support for companies. We will also propose integrated advertising strategies that span search ads, social media ads, video ads, and ChatGPT ads, contributing to the realization of valuable communication for both companies and users.

【Company Profile】

Company Name: SEM Agency Inc. *Certified Google Premier Partner (4 consecutive years)

Representative: President and CEO Kozo Inada

Location: 6F Osuga Building, 2-11-8 Shibuya, Shibuya-ku, Tokyo

Established: September 2, 2005

Business Activities: Internet advertising agency, strategic consulting, creative production, media operation

Corporate Site: https://sem-agency.co.jp

Operated Media "Nohjiru-kun's Marketing Research Institute": https://sem-agency.co.jp/markelab/

Operated Media "KawaColle Media": https://media.kawa-colle.jp