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Background of the Event

In the recent housing industry, the gap is steadily widening between companies that are seriously investing in AI utilization and those that are not. However, not many executives have an objective perspective on "where their company's initiatives stand within the industry" or "what they should tackle next."

Therefore, SHO-SAN Inc., under the auspices of Shinken Housing, has planned a public verification seminar in an interview format. We have gathered executives from three construction companies with different levels of AI utilization progress to ask them the same questions.

The seminar will delve into the real "current status" and the differences in "AI deviation scores" that emerge by asking the same questions: the trigger for adoption, the internal promotion system, the hurdles overcome, and a self-assessment of their company's initiatives on a scale of 100 points.

Furthermore, the aim of this seminar is not to judge the superiority or inferiority of companies. It is to help viewers find "the next step to take" by comparing it with their own companies.

Event Outline

Date and Time: July 17, 2026 (Fri) 13:00 - (approx. 120 minutes) ■Format: Online viewing (Viewing URL will be sent to the registered email address one week before the event) ■Participation Fee: Free ■Archived Streaming: Yes (Viewing period: July 21 - August 11) ■Application Deadline: July 17, 2026 (Fri) 12:00 ■Organizer: Shinken Housing ■Sponsor: BAA (Build AI Academy) ■Operator: SHO-SAN *Some content may be subject to change. Please understand this in advance.

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Program

Verification of Construction Company AI Deviation Score (Gap) Map

What Level is Your Company Now? https://www.s-housing.jp/archives/424105

Opening ■Interviews with Construction Companies by AI Deviation Score Level ■Your Company's Current Status and Prescriptions for Leveling Up ■The Essence of AI Utilization Required for Construction Companies & Secret Strategies for Further Utilization ■Ending

Learning Outcomes from This Seminar

1 A "Ruler" for Measuring Construction Companies' AI Utilization Levels 2 Your Company's AI Utilization Level and Current Status 3 Prescriptions for Moving Up to the Next Level

Recommended for These Executives

・Those who want to know what AI utilization means for construction companies. ・Those who are using AI but want to compare their organization's AI adoption with the industry. ・Those who want to know their current AI utilization status and learn how to improve it.

How to Participate in the Seminar

You can apply for free from the button below.

Apply for Free

Application Deadline: July 17, 2026 (Fri) 12:00

*Participation by companies in the same industry may be refused.

Inquiries about the Seminar

TEL: 0120-47-4341 Email: [email protected]

Speaker Introduction

Kazuki Takatani

President, SHO-SAN Inc. Born in Inzai City, Chiba Prefecture. Joined Recruit Sumai Company as a new graduate in 2016, supporting over 50 custom-built housing companies in the Kanto region. In 2018, joined a Tokyo-based construction company and established the marketing department, achieving a threefold increase in customer acquisition and halving advertising costs in a year and a half. Gained experience in building marketing from scratch, including website production, SEO, content marketing, web advertising operation, SNS operation, MA construction, and SFA construction. Started the SHO-SAN business in 2019, growing to support over 300 construction companies nationwide. Launched AI utilization support specialized for the housing industry, providing AI utilization lectures to over 600 companies to date.

Yukihito Takeishi

President, MITASU COMPANY Inc. Based in Koshigaya City, Saitama Prefecture, the company develops designer custom homes in collaboration with architects as R+house Koshigaya Lake Town store. With the corporate philosophy "Let's fulfill 'enjoyment'!", they have achieved a fivefold increase in website customer acquisition in six months, over 100 customers per year with one-tenth the advertising costs, and a 30% contract rate by utilizing SNS, gaining attention as a popular construction company with a "1 year and 8 month waiting list for construction."

Daisuke Matsumura

President, Matsumura Design Architects Office Born in Nozawaonsen Village, Shimotakai District, Nagano Prefecture. As the second-generation head, he took office as president in 2014 for the company, which celebrated its 60th anniversary. Operating from two locations, the head office (Nozawaonsen Village) and the Nakano branch "+M", they handle cold-region high-performance housing using SW construction, high-performance energy-saving renovations, and design for stores and public facilities. Aiming to be a company essential to the region with the motto "Five-way benefit."

Tatsuya Oikawa

President, SAYS Co., Ltd. Based in Katsushika Ward, Tokyo, the company develops high-seismic designer ZEH homes "zero-e" in the Katsushika, Edogawa, and Adachi wards. Established in 2001. Awarded "House of the Year" 9 times in total (2025 Special Excellence Award), Tokyo Eco Builder Award for 3 consecutive years, and has ranked first nationwide in SW construction volume for 10 consecutive years. Promotes the corporate vision "Tokyo 100-Year Housing."

Yukinari Miura

Publisher of Shinken Housing / President and CEO, Shinken Press Co., Ltd. Born in Yamagata Prefecture in 1972. After graduating from the Faculty of Letters, Shinshu University, he joined Shinken Press Co., Ltd. He was involved in the launch of the housing industry newspaper "Shinken Housing" as a reporter, and after serving as editor-in-chief, he became President and CEO. With the policy "Let's change! Japan's home building," he advocates for reform in the housing industry.

Service Overview

1 Marketing Support for Construction Companies We provide comprehensive support for housing and construction companies, from marketing strategy planning to creative production and advertising/web operations. We offer participatory support for customer acquisition, recruitment, and branding measures tailored to each company's challenges and objectives.

2 AI Utilization Support Business We provide phased support for AI utilization, from lectures and business process design to operational support and tool introduction/development, based on the business challenges of the housing industry. We focus on practical support that can be continuously utilized in the field.

Company Overview

SHO-SAN Inc. Location: 7th Sky Building 301, 1-18-6 Asagaya Minami, Suginami-ku, Tokyo Representative: Kazuki Takatani, President and CEO Number of Employees: 176 Business Activities: Advertising Production, Advertising Operation, Business Succession Support, AI Utilization Support, SNS Operation, Web Production URL: https://www.sho-san.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: BAA（Build AI Academy）