Simplee Inc. joins JTB's new postpartum care experience gift service "BecomeMommy"

Simplee Inc. (hereinafter "Simplee") will participate as a JTB partner in "BecomeMommy," a new service that offers postpartum care as a "celebratory gift." By utilizing Simplee's services as corporate benefits or gifts from loved ones, we will work with JTB to create a society where mothers can feel truly at ease, knowing that "they don't have to bear the burden of childcare alone and can rely on others."

Background - Why is "Postpartum Care at Home" Necessary?

Simplee has been developing an on-demand childcare sitter service that supports parents' lifestyles, aiming for a society where "people don't give up on work or experiences they want to pursue because of childcare."

We deeply resonate with the philosophy of JTB's new service "BecomeMommy," which offers postpartum care as a "celebratory gift" and aims to "free mothers from tension." We have decided to join as a participating company offering postpartum care that can be used at home.

About Participation Details

Simplee will provide in-home postpartum care services by professional sitters to mothers who receive the "BecomeMommy" gift.

Service Name: Simplee Childcare Plan within the Postpartum Care Experience Gift "BecomeMommy"

Target Areas: Primarily the Tokyo metropolitan area, Osaka, Kyoto, and Fukuoka.

Service Flow: Mothers who receive the gift select Simplee through a dedicated website. After detailed preliminary consultations utilizing LINE and other tools, a sitter will visit their home.

Service Uniqueness

"Zero Travel Risk" In-Home Care

There is no burden of going out with a newborn baby whose daily rhythm is not yet settled. By entrusting the baby to a professional caregiver at home, mothers can have time to completely switch off their minds and bodies, such as "sleeping deeply in another room" or "eating a meal at their own pace."

A "Companion" Who Supports "Mothers' Hearts"

Sitters not only look after the baby but also provide emotional reassurance as "companions" to mothers who tend to feel isolated, through attentive communication.

Corporate "Return-to-Work Support & Engagement Improvement"

By offering this gift as a corporate benefit, companies promoting women's active participation can reduce anxiety for female employees during maternity and childcare leave, support work-life balance, and lead to renewed vitality upon their return to work.

Message from the Representative (Future Outlook)

"At Simplee, we provide a childcare service that dispatches sitters, aiming for a society where women do not give up on work or travel experiences due to childcare. By using Simplee's plan with BecomeMommy, we will work with JTB to eliminate the image that women are solely responsible for childcare and realize a society where "women can enjoy both childcare and challenges," and a society where "people do not give up on experiential consumption or business."

Simplee Inc. Location: 15F, Toranomon Hills Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo Representative: Minami Suwa

Established: 2022 Business Activities: Baby sitter services, childcare support for corporations, operation of childcare facilities URL: https://simplee.jp