SaaS 'doop' That Creates E-Commerce Sales from Trade-Ins Begins Implementation at Sensitive-Skin Cosmetic Brand 'CONCIO'

SLONE Inc. (Headquarters: Minato-ku, Tokyo; CEO: Taisei Ishi) announces the implementation of its e-commerce trade-in service 'doop' on the online store operated by MALOU Inc. (Headquarters: Nishi-ku, Osaka; CEO: Keiko Kimoto), the company behind the sensitive-skin cosmetic brand CONCIO.

With this implementation, CONCIO's online store now enables customers to trade in unwanted items when making a purchase. The trade-in program is not limited to CONCIO products but also accepts a wide range of items from other brands, including cosmetics, supplements, fashion, and branded goods.

This initiative aims to transform products that "didn't suit the skin" or "were not fully used" from waste into new value, contributing to a novel purchasing experience in the cosmetics sector.

◾️ Background and Reasons for Implementation

doop operates under the mission of "eliminating existing unnatural practices and redefining commercial norms" by introducing the concept of "trade-ins" as a new purchasing pathway in e-commerce.

Individuals with sensitive skin often need to try multiple products before finding one that suits them. However, this leads to a structural issue where users are left with products that: "didn't suit their skin" "were not fully used"

This challenge is widespread across the industry, and CONCIO had frequently received customer feedback expressing reluctance to discard unused products.

As an ethical cosmetics brand, CONCIO has long worked to reduce environmental impact since its inception. However, the issue of unused products ending up in landfills proved difficult to solve independently.

Moreover, the uncertainty of whether a product will suit one's skin often acts as a barrier to trying new items.

Recognizing that doop's system—collecting and redirecting unused products (including those from other brands) to new users—could transform waste into value, CONCIO decided to implement the service. This enables a more natural and seamless experience for consumers to try new products.

Through this implementation, CONCIO aims to achieve the following:

• Prevent discarding of cosmetics that didn't suit the skin and redirect them to new value • Lower purchase barriers and promote acquisition of new customers • Transform consumption behavior into a sustainable experience

◾️ What is doop?

doop is a service that establishes a "trade-in" purchasing pathway within e-commerce platforms.

It provides an integrated solution that allows customers to trade in their unused items online at the time of purchase, along with full operational support for collection, appraisal, and buyback.

Consumers can turn their unused items into purchasing power, reducing personal expenses while trying new products. E-commerce businesses, in turn, can boost sales by introducing this new purchasing pathway.

This creates a mutually beneficial, new shopping experience in e-commerce. The service can be implemented on any e-commerce site within a day by simply adding a tag, with all operations managed entirely by doop.

doop service website: https://lp.d00p.jp/

◾️ Comment from Keiko Kimoto, CEO of MALOU Inc. (CONCIO)

"At CONCIO, we want to support all sensitive-skin customers throughout their journey of trial and error to find products that work for them.

As an ethical cosmetics brand from the start, we've long been concerned about the excessive waste in the cosmetics industry.

While we recognized the limitations of handling collection and redistribution on our own, learning about doop's system—which collects and redirects products, including those from other brands, to new users—gave us confidence that we could finally address the waste issue we couldn't solve alone. We decided to implement it immediately.

We've received numerous positive responses from customers, such as 'I felt terrible about throwing things away, so I'm truly grateful to have them taken off my hands.'

Additionally, this trade-in system has encouraged new customers to say, 'Now that I can clear out my unused cosmetics, I'll try something new,' prompting them to make trial purchases.

As a brand, we believe this is a wonderful service that allows us to offer customers both value and the feeling of contributing to society, without resorting to simple price discounts.

We look forward to continuing to co-create a new cycle with our customers, ensuring that products that 'didn't suit them' are never discarded but instead find new purpose."

◾️ Comment from Taisei Ishi, CEO of SLONE

"The desire to find products that suit oneself exists in many consumers. However, with cosmetics, you can't know if they suit your skin until you actually use them, which often results in unused or unsuitable products piling up.

doop aims to prevent these products from ending up as waste and instead connect them to new value.

By seamlessly integrating trade-ins into the e-commerce purchasing experience, consumers find it easier to let go of unused items, while businesses can grow sales without relying on discounts.

Our role is to make it normal for unused products to re-enter the market—creating a circular economy.

Through this implementation, we aim to further expand the possibilities of a new purchasing experience in the cosmetics space."

◾️ About CONCIO [Company Overview] Company Name: MALOU Inc. Representative: CEO Keiko Kimoto Address: 9F, 2-1-1 Edobori, Nishi-ku, Osaka Business: Operates 'CONCIO,' a conscious beauty brand that excludes over 2,500 ingredients, including microplastics and potential allergens or skin irritants CONCIO Official Website: https://concio.jp/

◾️ Announcement: doop Zero-Cost Implementation Campaign

doop is currently offering a zero-implementation-fee campaign to make it easier for e-commerce businesses to adopt the trade-in function. Interested businesses are encouraged to reach out.

Inquiry: https://lp.d00p.jp/pages/doop_contact

doop service website: https://lp.d00p.jp/