Establishment of Cross-Industry Consortium 'MASA (Mobility Alliance for Sustainable Abundance)' for Issuance and Circulation of Environmental Value in Mobility Sector

▲ MASA Key Visual (Conceptual image). Actual design and content may vary.

Spatial Pleasure Inc. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Sohma Suzuki; hereinafter "the Company") announces the establishment of "MASA (Mobility Alliance for Sustainable Abundance)," a cross-industry consortium aimed at the issuance and circulation of environmental value in the mobility sector, on July 9, 2026.

At launch, MASA includes 17 corporate members (including mobility operators, shippers, end-users, and financial institutions) and 8 advisory members (university researchers in transportation and environmental fields). Together, they will jointly verify methods for issuing and circulating environmental value—including insets, offsets, and GX-ETS compliance for Scope 3 (value chain emissions) reduction—and share insights grounded in real-world operational knowledge.

Background of Establishment

With the full-scale operation of GX-ETS, enhanced Scope 3 disclosure requirements, and rising societal demand for green logistics, both shippers and mobility operators are increasingly required to visualize, reduce, and prove the results of transport-related CO₂ emissions.

However, the mobility and logistics sector has a structural characteristic where the entity implementing emission reduction measures (operators) differs from the beneficiaries (shippers and end-users). How to convert reduction efforts into economic value and fairly distribute it across value chain players has become the industry’s most critical challenge.

MASA launches as a co-creation platform to address this challenge through three approaches: verification of environmental value issuance and circulation methods (such as insets), development of methodologies, and dissemination of insights.

MASA’s Activities

MASA will operate around three core pillars:

1. Verification of Environmental Value Issuance and Circulation Methods — Assessing the feasibility of establishing systems that allow emission reduction achievements in the mobility sector to be issued and traded as environmental value among member companies. This includes applications for insets (emission reductions within Scope 3/value chain emissions), offsets (voluntary credits, J-Credits, JCM, etc.), and GX-ETS compliance.

2. Dissemination of Insights — Continuously sharing primary data, policy developments (domestic and international), advanced case studies, and quantitative data on decarbonization in mobility and logistics to provide actionable knowledge for industry, government, and end-user decision-making.

3. Methodology Development — Collaboratively developing and proposing practical, implementable methods with member companies and academia to establish methodologies for issuing, attributing, and transferring emission reduction achievements in the mobility sector as environmental value.

▲ Conceptual image of the member-exclusive information platform "MASA Insight Portal" (actual UI and content subject to change)

Founding Members (as of launch)

【Corporate Members】 (17 companies in alphabetical order)

・ DIMO Japan Inc.

・ eMotion Fleet Inc.

・ ENEOS Holdings, Inc.

・ Hino Computer Systems, Inc.

・ Iyotetsu Bus Co., Ltd.

・ Japan Post Co., Ltd.

・ Jotetsu Co., Ltd.

・ Recip Co., Ltd.

・ LocationMind Inc.

・ Nippon Koei Co., Ltd.

・ Oriental Consultants Global Co., Ltd.

・ SDG Impact Japan Inc.

・ Shimanto Inc.

・ Kinkisharyo Bus Co., Ltd.

・ Terra Charge Inc.

・ Tokyo Metro Co., Ltd.

・ Zip Infrastructure Inc.

【Advisory Members】 (8 members in Japanese alphabetical order)

・ Shinji Ishida (Hokkaido University of Science)

・ Hayato Ibara (Waseda University)

・ Kei Oguchi (The University of Tokyo)

・ Naohisa Okamoto (University of Tsukuba)

・ Shoji Kuwano (Tottori University)

・ Katsuya Sakai (Osaka University)

・ Yuriko Hayabuchi (Kyushu University)

・ Katsuyuki Mochiki (Saitama University)

※ MASA will continue to accept new corporate members after launch.

Company Overview

Company Name: Spatial Pleasure Inc.

Address: Manoa Tamagawa No.3 Building 501, 3-20-2 Tamagawa, Setagaya-ku, Tokyo 158-0094, Japan

Representative: Representative Director Sohma Suzuki

Founded: May 2019

Business Activities: Emission reduction support in mobility and logistics, DMRV software development, carbon credit issuance and trading support, MASA consortium operation

URL: https://spatial-pleasure.xyz

Contact for Inquiries

MASA Secretariat (Spatial Pleasure Inc.)

Mail: [email protected]

Web: https://masa.org/