STEAD Technology, an apparel company based in Osaka led by Koichiro Ando, relaunched its hit heatstroke prevention product, 'Reikan Ice Poncho', in April 2026. The poncho, which sold out all 70,000 units last year (including 41,000 units in just 12 days after release), utilizes contact cooling materials and vaporization heat to instantly cool down the body. Users simply wet, wring, and shake the poncho to activate its cooling function. It also offers UPF50+ UV protection (up to 99% UV cut rate, or 90-99% for lighter colors). Ideal for outdoor festivals, sports, and camping, the compact and machine-washable poncho is priced at 5,478 yen (tax included) for a free size (140cm x 65cm) and is available in 25 varieties. The cooling performance lasts even after repeated washing, and the product uses no preservatives or polymers. It can be purchased at STEAD's official online shop (https://stead-shop.com/), Amazon, and Rakuten. The company plans to expand size offerings and develop new items in the series.
FACT BOX
- Source: PR TIMES
- Category: business