Takahisa Sunaoshi, CEO of STEKKEY Co., Ltd., has launched a new column series 'THE POPULAR: Behind the Scenes of Trending People, Things, and Events' on Yahoo! News Expert starting in 2026.

### Subscription-based column analyzing culture through fashion This series is a subscription-based column delivered within the framework of 'Yahoo! News Expert,' a specialist platform operated by Yahoo! News. It provides a new perspective for cross-sectional analysis of fashion, culture, social media, and social phenomena.

In today's world, where social media generates a vast number of 'trends' every day, there is a growing need for perspectives that structurally interpret why something attracts people. This series analyzes the 'background of enthusiasm' while crossing boundaries from fashion to music, drama, sports, and SNS culture. By interpreting trends not just as consumption but through the lens of the era's characteristics, values, and communication structures, it offers fresh insights.

### Visualizing the 'Behind the Scenes' across music, drama, and sports The project features sessions with celebrities, creators, and organizers, treating fashion not merely as clothing but as a 'layer for reading social contexts.'

The first installment features a dialogue with Chie Ninomiya, a stylist who has worked on music videos for artists like Aimyon and Masaki Suda. It delves into the relationship between music and costume, as well as the decision-making processes behind hit content.

### Profile: Takahisa Sunaoshi CEO of STEKKEY. He began his career as a fashion journalist and served as Chief Planner for 'WWDJAPAN.com' before going independent in 2018. Using communication design based on cognitive science and behavioral psychology, he has developed 'STORY CHAT' (Good Design Award winner) and the self-care AI 'SFT' (nominated for an OpenAI official global competition).

### Subscription Details - Monthly Fee: 500 yen (only free articles for the first month of registration) - Frequency: 2 articles per month (planned)

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  • Source: PR TIMES
  • Category: News
  • Products / services: THE POPULAR