Shohei Oishi, Creative Director/Copywriter, Named in Campaign Asia-Pacific's '40 under 40 2026'

TBWA HAKUHODO Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Wataru Uchida) announces that Shohei Oishi, its Creative Director / Copywriter, has been selected for '40 under 40' (40 outstanding individuals under 40) by Campaign Asia-Pacific, Asia’s leading marketing and communications industry publication. This marks the fifth consecutive year since 2022 that an employee from the agency has been honored.

Since launching his career in 2014, Oishi has consistently delivered groundbreaking and socially impactful creative work through his exceptional command of language and unconventional ideas.

In 2016, he won the TCC New Talent Award for NTT Docomo’s 'Walking Smartphone Sankin Kotai' campaign and was selected as Japan’s representative at the ADFEST Young Lotus Workshop the same year. In 2023, he received the ACC Grand Prix, Japan’s highest advertising honor, for the '#Oretachi no Monstory' campaign. In 2024, his work on McDonald’s Japan recruitment campaign 'No Smiles' earned the ACC Grand Prix, a Gold Lion in the Social & Influencer category at Cannes Lions, and a Silver Lion in Creative Effectiveness, maintaining his position at the forefront of the global creative industry.

In 2025, Oishi was awarded 'Young Creative Person of the Year' for Japan and South Korea by Campaign magazine. His inclusion in the '40 under 40 2026' list reaffirms his outstanding achievements and significant influence across Asian markets on the international stage.

The fact that TBWA HAKUHODO has had employees selected for this prestigious list for five consecutive years is a testament to the global recognition of the agency’s 'Disruption®' philosophy and creative excellence. Moving forward, the agency will continue to generate ideas that drive sustainable transformation for brands and society.

Read the Campaign Asia-Pacific article here

Shohei Oishi (Oishi Shohei) Profile

Creative Director / Copywriter, Disruption Lab

2014: Joined Hakuhodo. 2016: Won the TCC New Talent Award for NTT Docomo’s 'Walking Smartphone Sankin Kotai'; selected as Japan’s representative at ADFEST Young Lotus Workshop. 2018: Joined TBWA HAKUHODO. 2019: Won Cannes Lions Design Gold for 'THE MOST CHALLENGING PINGPONG TABLE' for the Para Table Tennis Association, along with multiple awards at Ad Stars (now MADSTARS) and D&AD. 2023: ACC Grand Prix for '#Oretachi no Monstory'. 2025: Named Young Creative Person of the Year (Japan & South Korea) by Campaign.

About TBWA HAKUHODO

Established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide, TBWA HAKUHODO is a full-service advertising agency. The agency uniquely combines Hakuhodo’s philosophies of 'consumer-centric thinking' and 'partnership approach' with TBWA’s globally proven 'DISRUPTION®' methodology. It creates high-quality solutions that drive client business growth. 'DISRUPTION®' is TBWA HAKUHODO’s philosophy of challenging conventions, breaking norms, and uncovering new visions. Beyond marketing, the agency applies this disruptive mindset to generate transformative ideas across all aspects of business and brand evolution.

https://www.tbwahakuhodo.co.jp