teamAid Inc. (Headquarters: Minato-ku, Tokyo; CEO: Asuka Orimo), operator of 'timeAid,' an experience-based catalog gift service for parenting families, has partnered with 'Bouken Enzoku,' a nature-based babysitting service for upper elementary school children. Starting July 17, 2026, this service will be added to the timeAid catalog as an available option.

This initiative expands choices for families struggling with how to support their children during summer breaks and after-school hours—offering parents a chance to rest while giving children enriching experiences in nature.

Image: Children enjoying a nature-based babysitting service for upper elementary students, 'Bouken Enzoku' (Provided by: Nosuke, Specialist in Play-Based Childcare)

The decision to include this service was inspired by CEO Orimo’s personal experience—her own children used the service and deeply enjoyed not just the childcare, but the unique outdoor experiences and time spent with friends.

Purpose and Background of the Service

While summer vacation is an exciting time for children, it often presents challenges for dual-income households in securing safe and engaging environments for their children.

According to a survey by the Children and Families Agency, enrollment in after-school children’s clubs is heavily concentrated among younger grades, with a sharp decline as children reach upper elementary levels. Additionally, research by the After-School NPO AfterSchool indicates that older elementary students are more likely to stay home alone during long school breaks.

Given these trends, securing appropriate daytime environments for upper elementary students during summer vacation remains a significant challenge for working families.

After-school program usage declines as children grow older.

Source:

Children and Families Agency, 'Implementation Status of the After-School Children’s Club Program (Fiscal Year Reiwa 7)'

https://www.cfa.go.jp/assets/contents/node/basic_page/field_ref_resources/69799c33-85cb-44f6-8c70-08ed3a292ab5/c253a682/20251222_policies_kosodateshien_houkago-jidou_80.pdf

During summer breaks and after school, older elementary students are increasingly likely to spend time at home.

Sources:

❶ After-School NPO AfterSchool, 'How Elementary Students Spend Long Vacations – Survey Results'

https://npoafterschool.org/archives/news/2025/06/45717/

❷ After-School NPO AfterSchool, 'Survey on After-School Environments for Elementary Students 2026'

https://npoafterschool.org/archives/news/2026/03/49427/

About the Newly Added Service: 'Bouken Enzoku'

'Bouken Enzoku' offers children opportunities for free play and experiential learning by engaging with nature—moving their bodies, interacting with seasonal plants and animals, and exploring environments different from daily life. (Provided by: Nosuke, Specialist in Play-Based Childcare)

Service Area: Primarily Tokyo

Service Provider: Nosuke, Specialist in Play-Based Childcare

SNS: https://www.instagram.com/nosuke_asobiedu

※ Service content, target age, locations, and safety management systems are subject to the provider’s policies.

Feedback from Spring Break Trial Users

timeAid’s Vision: Age-Appropriate Support Gifts

timeAid aims to be a continuously supportive catalog gift by including not only household support services like housekeeping and postpartum care, but also experiential, supervisory, and 'place-making' services tailored to children’s developmental stages.

Support needs for parenting families extend far beyond the postpartum and infant stages.

CEO Statement

'We want to deliver peace of mind and rest time to parents, and unforgettable experiences to children.'

Summer vacation is a joyful time for children, but it can also be a stressful period for working families struggling to find daytime care. Through this partnership, we aim to expand accessible options that connect families with the support and nature experiences they need at different life stages.

Asuka Orimo

CEO, teamAid Inc.

Future Plans

timeAid plans to finalize contracts with 28 providers and 30 new services on July 17, 2026.

Going forward, the company will expand its service offerings and coverage areas, while also enhancing outreach during key high-stress periods for parenting families—such as summer break, the start of the new school term, postpartum, and return-to-work transitions.

Service Overview

※ Gift delivery image

Service Name: timeAid Description: An experience-based catalog gift allowing parenting families to choose from various life support and experiential services Target Audience: Parents, family members, and friends of parenting households Featured Services: Housekeeping, babysitting, temporary childcare, postpartum care, meal delivery, nature-based babysitting services, and more Price: ¥15,000 (tax included) Sales Page: https://timeaid.stores.jp/ Catalog Site: Information provided to gift recipients

About teamAid Inc.

teamAid Inc. is a company dedicated to creating services that support parenting families, under the mission of 'increasing accessible support systems.'

CEO Asuka Orimo has shared parenting essays on Instagram, addressing feelings of isolation and difficulty in seeking help during parenting. Drawing from her personal experiences and the voices she receives via social media, she aims to foster a culture where giving support becomes normalized.

Contact Information

Company: teamAid Inc.

Representative: CEO Asuka Orimo

Address: Hamamatsucho Daiya Building 2F, 2-2-15 Hamamatsucho, Minato-ku, Tokyo

Business Activities: Planning and operation of timeAid, SNS support services

Official Website: https://team-aid.studio.site/ Main SNS: https://www.instagram.com/sora_no_word

Inquiries

teamAid Inc.

timeAid Public Relations

Contact Form: https://team-aid.studio.site/contact

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: timeAid