Why is Kyoto the chosen location?

Kyoto's deep historical and spiritual roots align perfectly with the festival's exploration of 'sustainable living' and the concept of 'myo'.

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PR TIMES: https://prtimes.jp/main/html/rd/p/000000055.000038444.html

Co-hosting 'Wonderfruit Chapters: Kyoto': The First International Spin-off of Thailand's Premier Sustainable Festival

Published Jun 1, 2026 8:00 PM ・ Updated Jun 13, 2026 11:52 PM ・ 4 min read ・ Source: PR TIMES

TeaRoom, Scratch First, and Toho Leo have announced 'Wonderfruit Chapters: Kyoto,' the first international spin-off of the Thai festival 'Wonderfruit,' scheduled for October 2026. This exclusive, 100-person invitation-only event will explore sustainable living through the Zen concept of 'Myo' in Kyoto's temples and gardens.

TeaRoom Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ryo Iwamoto), in co-hosting with Scratch First Co., Ltd. (Headquarters: Thailand; Founder: Pranitan “Pete” Phornprapha), the operator of the Thai music, art, and wellness festival 'Wonderfruit,' and Toho Leo Co., Ltd. (Headquarters: Osaka; President: Minoru Yoshikawa), which creates sustainable spaces, is pleased to announce 'Wonderfruit Chapters: Kyoto.' This will be the first international spin-off event for Wonderfruit, held over four days from October 22 to 25, 2026, across various temples, gardens, and mountainous areas in Kyoto.

TeaRoom participated in Wonderfruit in 2024 and 2025, resonating deeply with its philosophy. Through dialogues with founder Pranitan “Pete” Phornprapha, TeaRoom identified shared values between its own mission, 'Aiming for a gentle world without conflict,' and Wonderfruit's 'Celebration of sustainable living,' leading to the launch of this new festival format in Japan.

About 'Wonderfruit Chapters: Kyoto' 'Chapters' is a series of intimate spin-off events that explore Mind, Nature, and Sound, rooted in the local culture of the host location. 'Chapters: Kyoto' serves as a journey of exploration set against the backdrop of Kyoto's history and spirituality, creating rich experiences for both participants and artists.

Event Overview Event Name: Wonderfruit Chapters: Kyoto Dates: October 22 (Thu) – 25 (Sun), 2026 (4 days) Location: Ohara Sanso, Shogunzuka Seiryuden, and other locations in Kyoto Participants: Global leaders, creators, and artists (Invitation-only, limited to 100 people) Co-hosts: Scratch First, TeaRoom Inc., Toho Leo Co., Ltd. Official Website: https://chapterskyoto.co/?lang=ja

Concept: 'Myo' The concept 'Myo' relates to Zen Buddhist thought, representing the endless possibilities within daily life and the beauty that defies words. As noted by Japanese philosopher D.T. Suzuki, it signifies an absolute, incomparable state. Through the natural beauty of Kyoto, tea ceremonies, and traditional arts, the event aims to help participants touch the essence of 'Myo.'

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Source: PR TIMES
Category: Press Release
Organizations: TeaRoom / Scratch First / Toho Leo
Dates in source: October 22-25, 2026

Co-hosting 'Wonderfruit Chapters: Kyoto': The First International Spin-off of Thailand's Premier Sustainable Festival

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