TENGA Co., Ltd. will release limited-edition collaboration items with Taiwanese fashion designer RAY CHU starting Friday, April 10, 2026, at TENGA LAND, TENGA STORE TOKYO, and ZOZOTOWN.
TENGA Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Koichi Matsumoto) will release limited-edition collaboration items with Taiwanese fashion designer RAY CHU starting Friday, April 10, 2026, at TENGA LAND (Tokyu Plaza Harajuku 'Harakado'), TENGA STORE TOKYO (Hankyu Men's Tokyo), and ZOZOTOWN*.
These items are standout pieces featured in the RAY CHU 2026 Spring/Summer collection presented at London Fashion Week. The innovative styles and social messages garnered significant attention, being covered by approximately 100 media outlets domestically and internationally.
*ZOZOTOWN will hold limited pre-orders for a partial lineup, with shipments scheduled to begin sequentially from mid-April.
Overview of the Collaboration
Following their partnership in 2023, this marks the second collaboration between TENGA and RAY CHU.
The collaboration was realized when RAY CHU deeply resonated with TENGA's brand message of 'Love and Freedom.'
The core slogan of this collection, 'Spill the T,' originates from Western pop culture and means to 'reveal the truth' or 'share a secret.'
In this collection, overlaying the 'T' with 'TENGA' embodies a positive message encouraging more open and joyful conversations about self-pleasure, identity, and self-expression.
Item Details (Limited Quantity)
### Silky Sheen Textured Cabana Shirt (Store Exclusive)
Price: 23,100 JPY (Tax included)
Sizes: M, L, XL
*Please note that the design of the 'Silky Sheen Textured Cabana Shirt' may vary slightly from the image depending on where the fabric is cut.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: ZOZOTOWN
- Products / services: Silky Sheen Textured Cabana Shirt
FAQ
When and where will the RAY CHU x TENGA collaboration items be released in Japan?
The RAY CHU x TENGA collaboration items will be released on Friday, April 10, 2026, at TENGA LAND in Tokyu Plaza Harajuku 'Harakado', TENGA STORE TOKYO in Hankyu Men's Tokyo, and via limited pre-orders on ZOZOTOWN.
What is the significance of the slogan 'Spill the T' in the RAY CHU x TENGA collaboration?
The slogan 'Spill the T' originates from Western pop culture meaning 'reveal the truth' or 'share a secret,' and in this collaboration, it symbolizes promoting open and joyful conversations about self-pleasure, identity, and self-expression by associating the 'T' with TENGA.
Which media coverage did the RAY CHU 2026 Spring/Summer collection receive after its debut at London Fashion Week?
The RAY CHU 2026 Spring/Summer collection, which featured the TENGA collaboration pieces, was covered by approximately 100 domestic and international media outlets following its runway debut at London Fashion Week.
What are the price and available sizes for the Silky Sheen Textured Cabana Shirt in the collaboration?
The Silky Sheen Textured Cabana Shirt, a store-exclusive item in the collaboration, is priced at 23,100 JPY including tax and is available in sizes M, L, and XL.
What prompted the second collaboration between TENGA and Taiwanese fashion designer RAY CHU?
The second collaboration between TENGA and Taiwanese fashion designer RAY CHU was initiated because RAY CHU deeply resonated with TENGA's brand message of 'Love and Freedom,' leading to their joint 2026 Spring/Summer collection.