kimama Launches New Minimalist Toner 'Kimama Mild Lotion' Formulated for Sensitive Skin

Concept: 'Nothing should happen.' 'Just hydrating is enough.'

Amid the trend toward multi-functional, multi-step skincare, we propose a minimalist skincare option that’s easy to maintain without overexertion.

Release Date: August 17, 2026 (Monday)

Product: 'Kimama Mild Lotion' 150mL Price: ¥3,520 (tax included)

Where to Buy: Official EC site:

https://tenowa.shop

Simple, because we want you to use it for a long time

While there is a growing demand for multi-step, high-performance skincare,

many have expressed concerns such as:

'My skin is sensitive, and multiple steps or numerous ingredients can be burdensome.'

In response to these voices, we pursued a skincare approach that is gentle on the skin and easy to maintain without effort.

This led to the launch of 'Kimama Mild Lotion'—a simple toner focused solely on hydration, designed to be suitable even for sensitive skin.

Environmentally conscious through a slim, minimalist container

A formulation philosophy of subtraction, not addition

We asked ourselves: What is truly essential for hydration? Rather than adding more functions,

perhaps the real need today is the choice to 'add nothing unnecessary to the skin.'

This was a development focused on 'subtracting' rather than 'adding' ingredients. We eliminated 12 ingredients*, including ethanol, parabens, and synthetic dyes,

and created a simple formula focused exclusively on hydration, featuring five types of ceramides*1, two types of hyaluronic acid*2, and glycyrrhizic acid dipotassium.

After dozens of formulation revisions, we finally completed the 'Kimama Mild Lotion.'

You don’t need to overdo it. You don’t need to over-engineer it.

Yet, your skin will still be properly hydrated—this bottle embodies just the right kind of beauty.

Product Overview

Kimama Mild Lotion

150mL ¥3,520 (tax included) Release Date: August 17, 2026 (Monday)

12-Free Formula* Ingredients not included: Ethanol, parabens, synthetic dyes, mineral oil, microplastics, irradiated substances, UV absorbers, synthetic fragrances, petroleum-based surfactants, silicones, genetically modified ingredients, and former designated ingredients.

※No animal testing conducted during manufacturing.

Key Hydrating Ingredients

A simple formula delivering moisture to the stratum corneum, featuring five types of ceramides*1 (ceramide NG, AP, AG, NP, EOP), two types of hyaluronic acid*2 (acetyl hyaluronic acid Na, hydrolyzed hyaluronic acid), and glycyrrhizic acid dipotassium.

Easy-to-Use Texture

A texture that is neither too viscous nor too watery, allowing for simple daily care—just gently press onto the skin morning and night without rubbing.

Environmental Consideration We adopted a slim container design to minimize environmental impact.

'Kimama Mild Lotion' is available exclusively through tenowa Inc.'s official EC site. Website: https://tenowa.shop

Instagram: https://instagram.com/kimamaofficial/