TERRAISE Signs Partnership with DeNA America Inc. for the Japanese Market

TERRAISE Inc. (HQ: Shibuya-ku, Tokyo; CEO: Ryosuke Funahashi) announced that it has entered into a partnership with DeNA America Inc. (HQ: California, USA) for the Japanese market.

Under this agreement, TERRAISE will act as a channel partner for DeNA America, proposing and supporting the introduction of DeNA America's global AI HR ecosystem to Japanese companies. This ecosystem is composed of world-class AI HR solutions covering all phases of human resources, including candidate sourcing, interview management, global employment and labor administration, and human capital analytics.

The Phase of AI Utilization in HR is Entering a Full-Scale Adoption Period

While the adoption of generative AI is spreading rapidly in Japan, the implementation of AI in HR (recruitment, interview management, talent management, human capital management, and global employment) is expected to enter a full-scale adoption phase soon.

Two main factors contribute to this: (1) Many leading overseas AI HR solutions are designed primarily for English-speaking environments, creating high hurdles for Japanese companies to adopt them directly. (2) There are limited partners capable of providing comprehensive support that extends from initial deployment to practical integration and internal training.

To date, TERRAISE has provided support for business automation talent development using generative AI and AI implementation consulting services (known as 'AX Compass') to medium and large-scale enterprises, including major automotive manufacturers and restaurant chains.

This partnership aims to combine TERRAISE’s capability in supporting AI implementation with DeNA America’s global go-to-market support for AI HR solutions, thereby accelerating AI utilization in HR departments across Japanese companies.

The 'AI HR Ecosystem' Deployed by TERRAISE in the Japanese Market

TERRAISE will deploy an AI HR ecosystem covering all HR phases in the Japanese market. The categories include:

1. Candidate Sourcing / AI-Native Recruitment Support Leveraging next-generation recruitment solutions designed with AI at their core, this facilitates large-scale approach to potential candidates in Japan. It supports the fundamental restructuring of AI-native recruitment tasks that were previously difficult to reach through traditional job-posting sourcing.

2. Interview Operation & Scheduling Automation An automated scheduling solution that significantly reduces the man-hours required for interview coordination. It has a proven track record among leading global companies and contributes to improving the efficiency of the entire recruitment process and the candidate experience.

3. Global Employment, Labor, & HR Integration Platform Supporting end-to-end processes, including employment contracts for overseas talent, payroll, legal compliance, and IT asset management, centered on Employer of Record (EOR) mechanisms. This significantly reduces management costs for Japanese companies expanding globally.

4. Human Capital Management & HR Analytics Integrates and visualizes internal HR data to provide actionable insights into turnover risk, organizational performance, and engagement. It supports strategic HR management for listed Japanese companies subject to mandatory human capital disclosure.

5. Next-Generation Talent Management Platform A talent management base that reliably manages employment history, skill certification, and evaluation information. It supports both Japanese and English, making it suitable for companies with global talent.

Role of TERRAISE

TERRAISE provides end-to-end support in the Japanese market for the aforementioned AI HR ecosystem, from proposal and implementation to operational adoption.

- Proposal & Implementation Support: Japanese translation of solution materials, proposal drafting, and deal closing. - Client AI Implementation Support: Workflow design, internal training, and adoption support after implementation. - Feedback Loop: Reflecting feedback from Japanese companies back to solution providers via DeNA America.