24 Official Ambassadors for 'SILK THE RICH' Launch on June 1st!

THE RICH Co., Ltd., which sells 'SILK THE RICH' products with the vision of 'bringing a life with silk into the daily lives of the world,' announced the appointment of 24 influencers as the first official 'SILK THE RICH' ambassadors for a six-month period from June 1 to November 30, 2026. During this period, the ambassadors will use the SILK THE RICH hair and body care series daily and share the appeal of the products from various perspectives through social media. Their activities will be featured on their personal accounts as well as the official SILK THE RICH social media channels. This project aims to go beyond one-time promotions; it seeks to turn ambassadors into enthusiastic fans who share their authentic perspectives and the brand's worldview. Selection was based not only on follower counts but also on engagement, influence in the beauty sector, and brand affinity. Through these 24 ambassadors, the company aims to deeply permeate the brand's philosophy and quality into the market.