[Okinawa] The Island's Beauty, For the Future. Sanpin-cha Brand "Ryufu Bicha" Launches, Starting Pre-sale on CAMPFIRE.

THREE THREE Inc. (Headquarters: Urasoe City, Okinawa Prefecture, Representative Director: Takumi Itaya) announces the launch of its sanpin-cha brand "Ryufu Bicha" (Ryūfū Bicha), which reflects Okinawa's climate and spirit, and the commencement of its pre-sale on the crowdfunding site "CAMPFIRE" starting Wednesday, June 17, 2026.

"CAMPFIRE" Pre-sale Page

Birth of the New Sanpin-cha Brand "Ryufu Bicha".

"Ryufu Bicha" is a brand that has shaped sanpin-cha, long cherished in Okinawa, into a product that can be chosen as a gift or souvenir.

For the pre-sale, we will offer a total of 6 flavors combining Okinawan-exclusive ingredients such as mango, pineapple, and shikuwasa. We will deliver tea bags that can be easily enjoyed anywhere, in carefully designed packaging.

The brand name "Ryufu Bicha" carries the message, "Feelings, Carried on the Scent." The Okinawan wind carries unspoken history and the feelings of people who have always looked forward. Please savor the supple strength of this island, which has transformed even sorrow into beauty, as a cup of fragrance.

After the official sales launch, we plan to start handling the products at souvenir shops, hotels, and mass retailers within the prefecture. They will be widely available not only as souvenirs when visiting Okinawa but also for various gift occasions such as celebrations for residents within the prefecture, Mother's Day, and more.

*For details such as product information, please check the "CAMPFIRE" pre-sale page.

Pre-sale Starts on CAMPFIRE

"Ryufu Bicha" is scheduled to start pre-sales of its products on the crowdfunding site "CAMPFIRE" from Wednesday, June 17, 2026, 20:00 to Saturday, August 1, 2026, 20:00.

This project serves not only as an opportunity to try the products early but also as a chance to connect with those who resonate with the brand's philosophy.

During the crowdfunding period, it will be positioned as a pre-sale, with the official launch planned around the summer of 2026. We sincerely hope to meet supporters who will help this brand take flight from Okinawa to the rest of Japan.

CAMPFIRE Project Page

Official Instagram

A Brand Walking Together with Okinawa

We intend to utilize a portion of our sales for initiatives that contribute to the future of Okinawan children. We envision supporting club activity travel expenses and tournament participation fees, sponsoring experiential learning and nature experience programs, and improving the learning environment for children on remote islands, thereby expanding opportunities for growth. We aim to establish a cycle where purchasing the product not only delivers enjoyment but also contributes to the local community.

【Company Overview】

Company Name: THREE THREE Inc.

Headquarters Address: E&beliving102, 4-37-5 Nishihara, Urasoe City, Okinawa Prefecture

Representative Director: Takumi Itaya

Business Activities: Planning, development, and sales of food and beverage brands

Corporate Website

Message from the Representative Director

I am extremely delighted to be able to deliver "Ryufu Bicha" to everyone.

Having lived in Okinawa for 10 years, I have felt my own life moving forward while experiencing the warmth of the people living here. Because of this, I have strongly felt the desire to give back to this land.

"Ryufu Bicha" is the embodiment of that feeling. Sanpin-cha is Okinawa's soul drink. We have developed it with the aim of delivering the charm, atmosphere, and gratitude of Okinawa during the quiet moments of brewing a cup of tea.

We aim for it to be a brand that gently accompanies your moments of relaxation and refreshment, not just as a souvenir.

Furthermore, by utilizing a portion of our sales for initiatives that contribute to the future of Okinawan children, we want to create a system for giving back to the community through our business. We will sincerely strive to make it a brand loved by everyone—those living in Okinawa, those visiting Okinawa, and those who cherish Okinawa.

THREE THREE Inc.

Representative Director, Takumi Itaya