Infobahn's Design Researcher Yuki Hayashi to Present New Vision-Setting Method 'Design Futuring' at Service Design Camp 2026 on August 2

Infobahn Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Hiroto Kobayashi; part of TNL Media Group, hereinafter 'Infobahn') will sponsor the event 'Service Design Camp 2026' (organized by Service Design Network Japan Chapter), to be held on August 2. At 14:00, our design researcher Yuki Hayashi will take the stage with the theme 'How to Draw the 'North Star' in an Era of Shifting Worldviews: Practicing Design Futuring'.

'Service design' is an approach that not only designs customer experiences but also the systems and structures that sustain their delivery. In recent years, due to changes in society and the business environment, attention toward this concept and methodology has been increasing.

'Service Design Camp 2026' is an event where participants learn and practice service design through workshops.

▼ Service Design Camp 2026

Official website: https://servicedesigncamp.com/2026

To date, Infobahn has supported numerous companies in business development and organizational design using service design methodologies. Aligning with the event's goal of expanding access to service design, we are proud to support as a Silver Sponsor.

Additionally, during the event, Yuki Hayashi, a design researcher from Infobahn's innovation design division 'Infobahn Design Lab (IDL)', will deliver a sponsored lightning talk titled 'How to Draw the 'North Star' in an Era of Shifting Worldviews: Practicing Design Futuring'.

Below is an overview of the event and Infobahn's lightning talk.

[Event Date and Time]

August 2, 2026 (Sun) 10:15–20:00 (Doors open at 9:45)

※ Lightning talk scheduled for 14:00–15:00

[Lightning Talk Theme]

How to Draw the 'North Star' in an Era of Shifting Worldviews: Practicing Design Futuring

[Lightning Talk Overview]

As society transitions toward circularity and human-AI collaboration, values and worldviews are rapidly shifting. In this context, a unifying 'North Star' vision that guides diverse stakeholders has become more essential than ever for businesses. This talk will introduce 'Design Futuring,' a new vision-setting methodology crucial for future service designers. Rather than merely predicting the future, this approach involves visualizing abstract worldviews through prototypes to engage stakeholders and collaboratively shape desired visions through discussion. We will share the methodology with concrete examples.

[Venue]

Building 1, Joshibi University of Art and Design Suginami Campus

1-49-8 Wada, Suginami-ku, Tokyo 166-8538

(8–10 minutes walk from 'Higashi-Koenji' or 'Nishi-Nakano' Station on the Tokyo Metro Marunouchi Line)

[Participation Fee]

General participants: ¥5,000 (tax included, includes networking event)

Students: ¥1,500 (tax included, includes networking event)

[Registration Method]

Please register via the Peatix page below:

https://sdcamp26.peatix.com/

About Infobahn Inc.

Infobahn is a partner that supports corporate value creation through 'design' and 'content'. Since its founding in 1998, we have leveraged our editorial expertise and design thinking to solve business challenges. From branding and design consulting that support the core of business, to communication design that deepens customer relationships, and emotionally engaging content production, we provide end-to-end support from strategy to execution.

Official website: https://www.infobahn.co.jp/