TOYOKE Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kurando Furuya), which plans and develops plant-based food and produces spa facilities including Shibuya SAUNAS, will launch a new line of SAUNAS called 'SAUNAS LO'.

In conjunction with this, as the first facility under this new line, 'Monnaka SAUNAS LO' will open this summer in Monzen-nakacho, Tokyo. The facility is produced by TOYOKE, located within 'Comforia Liv Monzen-nakacho EAST' developed by Tokyu Land Corporation (Headquarters: Shibuya-ku, Tokyo; President: Tatsuaki Tanaka), and will be operated by East Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Hideaki Nagashima).

1. A New 'Everyday Sauna' Proposed by Monnaka SAUNAS LO Located on the first and second floors of a newly built rental apartment building, Monnaka SAUNAS LO pursues the concept of an 'everyday sauna' that naturally exists in daily life. It functions both as a sauna open to the local community and as a residential sauna that apartment tenants can use for free. The name 'LO' embodies the desire to be a 'LOCAL' place rooted in the community, as well as a 'LOOP' (a place of circulation) where people will want to return repeatedly as a routine for physical and mental rest. In the historic town of Monzen-nakacho, the facility aims to fuse the community-embracing nature of traditional public baths (sento) with the functional, minimalist design of SAUNAS.

2. A Sauna Designed for Everyday 'Blank Space' Moving a step forward from a 'destination sauna,' it pursues an essential space that supports a healthy physical and mental cycle, which can only be realized because it is based in the 'hub of daily life'—the lower floors of an apartment building. The facility is available for both men and women.

3. A New Form of Urban Living Born from the Proximity of 'Housing and Wellness' At 'Comforia Liv Monzen-nakacho EAST,' implementing a full-scale sauna on the lower floors creates an environment where housing and wellness blend seamlessly. With the entrenchment of remote work and rising health consciousness, there is a growing need to condition one's body and mind right next to one's living space. In response, this facility proposes a circulation that brings deep rest and rhythm to urban living.

- Rest Opportunities Right Next to Your Daily Life By attaching a sauna to the lower floors of the apartment, travel time is reduced to zero. It realizes the optimization of conditioning by incorporating the sauna not as a special event, but as a daily routine.

- Overwhelming Convenience for Residents Combined with Local Public Utility Residents of this property can use the facility for free, up to two people per household, with no limit on the number of uses. At the same time, by opening it up to the community as a public bath, it simultaneously fulfills private satisfaction for residents and serves as a community hub for the neighborhood.

Comment from Sauna Ambassador Katsuki Tanaka: 'The theme of an "everyday sauna" is something I have pursued for many years. I am delighted that this theme has taken concrete shape this time by incorporating a sauna into a living space in the form of SAUNAS LO. While previous SAUNAS facilities were "places to go (destinations)," Monnaka SAUNAS LO exists as a "part of daily life." A routine of conditioning the body and mind right next to one's home eliminates travel stress and brings a healthy "circulation (LOOP)" to daily living. I hope that the public bath culture of Monzen-nakacho and the wellness culture pursued by SAUNAS will fuse together to become a new hub rooted in the community.'

About Katsuki Tanaka: The original author of the highly popular work 'Manga Sadou,' which is often referred to as the 'bible' for sauna enthusiasts. It began serialization in 'Morning' (Kodansha) in 2015 and was adapted into a TV drama on TV Tokyo's 'Drama 25' block in 2019, sparking the recent sauna boom. PROFILE Born in Osaka in 1966. Debuted as a manga artist in 1985. In addition to 'Manga Sadou,' his works include 'Ossu! Tonko-chan' and 'Baka Drill' (co-authored with Seiichi Amaku). He also served as the original planner for the capsule toy 'Koppu no Fuchiko.' He is an official Sauna Ambassador certified by the Japan Sauna and Spa Association.

4. Monnaka SAUNAS LO Facility Overview [Facility Overview: Monnaka SAUNAS LO] Location: 1F & 2F, Comforia Liv Monzen-nakacho EAST, 2-21-21 Tomioka, Koto-ku, Tokyo Access: 7-minute walk from 'Monzen-nakacho' Station on the Tokyo Metro Tozai Line / 10-minute walk from 'Monzen-nakacho' Station on the Toei Oedo Line Sauna Rooms: 3 rooms for men, 1 room for women Business Hours: Weekdays: 14:00-24:00, Weekends/Holidays: 8:00-24:00 (Tentative) Website | https://lo.saunas-saunas.com/monnaka/ X | ＠MONNAKA_SAUNAS https://x.co

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: SAUNAS LO