Starting April 24, 2026, the sleep aroma brand 'MUJUU' will host a limited-time popup store at the prestigious Daikanyama Tsutaya Books.

The brand is operated by an Experience Creation Production Company founded in 2018. With the purpose of 'Create Good Experience. ~Fill the world with wonderful experiences~', the company leverages its unique methodology, 'Experience Thinking®', to support significant corporate growth and transformation. MUJUU represents their expertise in the wellness sector, focusing on the sensory and psychological aspects of sleep.

Visitors to the Daikanyama popup can explore the brand's unique products and immerse themselves in a curated environment designed to promote deep relaxation and better sleep quality. This event serves as a physical touchpoint for consumers to experience the brand's philosophy of transforming daily routines into meaningful experiences.

FACT BOX

  • Source: PR TIMES
  • Category: Event