What is the Japan BtoB Advertising Award?

It is a comprehensive contest for BtoB advertising and communication tools, hosted by the Japan BtoB Advertising Association. It has been held since 1980 and evaluates and awards outstanding corporate communication activities and production techniques.

What work did U.S inc win the gold award for?

The 'Innovating Architecture' recruitment pamphlet by Open House Architect Inc. was awarded the gold prize. It was praised for its clear communication of the company's unique approach, breaking away from traditional architectural industry stereotypes.

Which award did BLEA Academy's website win?

BLEA Academy's website won a special jury prize in the 'Website (Corporate/School PR)' category. The site was revamped with the concept 'Love Yourself More,' achieving a 150% increase in inquiries and seminar attendance, and a 125% increase in admissions.

How did U.S inc comment on their double win?

Yasuhiro Asahara, the executive creative director, stated that the win is a result of collaboration with clients and that the value of communication design in accurately conveying a company's vision to society has been recognized.

What was the application status for this year's Japan BtoB Advertising Award?

This year, a total of 523 entries were submitted across 15 categories, and various awards, including the Minister of Economy, Trade and Industry Award, were decided.

U.S inc. Wins Double Honors at the 47th Japan BtoB Advertising Awards

Published Jun 10, 2026 11:50 PM ・ Updated Jun 14, 2026 4:37 PM ・ 3 min read ・ Source: PR TIMES

U.S inc. received two awards at the 47th Japan BtoB Advertising Awards: Gold Prize in the Recruitment Guide category for Open House Architect, and Special Jury Prize in the Web category for BLEA Academy.

U.S inc. has been honored at the 47th Japan BtoB Advertising Awards for two branding projects. The recruitment brochure 'Architecting Innovation: INNOVATING' for Open House Architect Co., Ltd. won the Gold Prize in the Recruitment Guide category, while the website 'Love Yourself More' for BLEA Academy won the Special Jury Prize in the Website (Corporate/School PR) category.

About the Japan BtoB Advertising Awards: Organized by the Japan BtoB Advertising Association, this is Japan's only comprehensive contest for BtoB communication tools. Since 1980, it has aimed to foster the development and quality improvement of BtoB advertising by honoring excellence in both corporate communication activities (advertisers) and production technologies (agencies). This year, 523 entries were submitted across 15 categories.

Gold Prize (Recruitment Guide category): 'Architecting Innovation: INNOVATING' - Open House Architect Recruitment Brochure. Produced by U.S inc., the brochure utilizes a comparative format to highlight the industry's status quo versus the company's innovative approaches, including meritocracy and DX implementation. It effectively conveys the company’s vision to job seekers.

Special Jury Prize (Website category): 'Love Yourself More' - BLEA Academy Website. Produced by U.S inc., the website redesign was conceptualized around 'a place where students can love themselves more.' This approach successfully boosted inquiries and information session attendance by 150%, and enrollment by 125%.

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Source: PR TIMES
Category: News

U.S inc. Wins Double Honors at the 47th Japan BtoB Advertising Awards

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