UnleashU Ditches "HR Consulting Vibe"; Launches New Corporate Website

UnleashU Inc., a company specializing in human resource development and organizational development, led by Shino Akiyama, has refreshed its brand image and launched a new corporate website on July 8, 2026.

UnleashU Inc. has long aimed to "create a space where HR discussions can be held with more heartfelt language." To achieve this, the rebranding initiative has deliberately moved away from the typical "HR consulting vibe," characterized by jargon and standardized templates, shifting towards a more human-centered worldview.

▼ New Corporate Website

https://unleashu.co.jp/

Background of Rebranding

This rebranding began with a sense of unease: "While we advise clients to "break free from constraints," aren't HR consultants themselves the most confined by frameworks?"

The industry is filled with terms that are logically correct, such as "contributing to management," "human capital," and "strategic HR." These are undoubtedly important concepts for improving organizations. However, UnleashU has felt that this correctness can sometimes obscure the human element and genuine conversations.

HR is inherently a hands-on, often messy job. It is only through accumulating conversations with the employees working within an organization that true challenges and the organizational atmosphere become apparent. Performance management systems, onboarding, and organizational development are ultimately built on trust between people.

Therefore, UnleashU has distanced itself slightly from the conventional path of "HR consulting" and refreshed its brand image to a corporate website that discusses HR in heartfelt terms.

Future Developments

The newly launched corporate website is the first phase of our rebranding. Moving forward, we plan to expand our communication through various platforms such as Instagram and YouTube, unburdened by the traditional HR consulting image. We will deliver discussions on HR and organizations more freely, more pop-culturally, and more humanly.

The thinking behind this is that "future HR consulting will also require the ability to communicate effectively."

As organizational development, including recruitment PR, onboarding, and culture formation, evolves into an era where communication itself must be designed, HR is increasingly expected to possess editorial skills that foster empathy and a sense of social media engagement.

UnleashU, recognizing these changes, aims to make HR "more interesting" by incorporating elements of culture, social media, entertainment, and the atmosphere of the AI era, which have been less common in the traditional HR consulting industry.

Representative's Comment

"Our substance is thoroughly serious."

Services Offered (No Change from Previous)

・Design and implementation of corporate training

・Construction and operational support for HR systems (evaluation, compensation, grading, onboarding, etc.)

・Advisory services for HR managers and executives

Representative's Profile

Shino Akiyama / Representative of UnleashU

Joined freee in 2017 directly after graduation. After roles in sales and business planning, she moved to HR planning, where she was responsible for new hire onboarding, internal education systems, and performance/compensation systems. From 2021, she served as an HRBP, acting as a pipeline between management and business units.

Completed the first cohort of the Leadership Development Course at Rikkyo University in 2022. She is currently enrolled in the doctoral program at the graduate school, researching people and organizations from both practical and academic perspectives. Founded UnleashU in 2023.

UnleashU Inc.

Bringing more excitement to HR. UnleashU is an HR consulting firm that unlocks a company's potential through human resource development and organizational building.