Event Report: Popular Vegan Canelés by Ripple Sweets Featured in Collaborative Pop-Up Event

style table Rara Terrace Musashikosugi Store, a select shop brand operated by Flag Co., Ltd. (CEO: Naoko Fukiage) and managed by VISION&Co., Inc., held a collaborative event with the popular vegan sweets brand Ripple sweets.

▪️ Event Overview

Date: April 19, 2025 (Saturday)

Location: style table Rara Terrace Musashikosugi Store

▪️ Event Highlights

For this event, approximately 200 vegan and gluten-free canelés—among Ripple sweets’ most popular treats—were prepared in three varieties.

At the venue, owner Yasuhara Hosaka personally engaged with customers, offering samples and explaining ingredients, craftsmanship, and recommended ways to enjoy the sweets—ensuring even first-time vegan dessert consumers felt confident in their purchases.

The event attracted both customers specifically seeking vegan canelés and casual passersby, resulting in continuous lines and overwhelming success throughout the day.

It also sparked interest in style table’s own product offerings, and the organizers extend their heartfelt gratitude to all attendees.

Pop-up Event Scene ①

▪️ Attendee Feedback

・"Delicious canelés sparked my interest in vegan and gluten-free lifestyles!" ・"Cute in appearance, satisfying in taste—perfect as a gift!"

▪️ Product Lineup (3 Varieties)

・Fresh Chocolate Canelé

Warm: molten lava cake texture

Chilled: rich, creamy chocolate

Semi-frozen: ice cream-like experience

Enjoyable in three distinct ways.

・Strawberry Chocolate Canelé

A creamy strawberry chocolate canelé made with vegan white chocolate.

・Pistachio White Chocolate Canelé

A smooth pistachio white chocolate cream crafted from carefully selected ingredients.

A special seasonal treat for spring.

The chewy texture of the canelé is achieved using silken tofu, replicating the mouthfeel of wheat flour. The rich chocolate filling is also based on silken tofu.

Despite being highly satisfying, these plant-based treats are free from post-consumption heaviness or guilt—ushering in a new era of vegan desserts.

▪️ About Ripple sweets

Ripple sweets is a dessert brand born from the vision of its owner, Hosaka. A professional patissier by training, she began questioning the extensive use of sugar and wheat in traditional confectionery.

Driven by the desire to create desserts that are both delicious and kind to the body, Ripple sweets was established. Each treat is meticulously handmade, balancing health and flavor through carefully chosen ingredients.

The brand emphasizes high-quality raw materials.

The chocolate base, "cocoa mass," used in treats like the fresh chocolate canelé, is made by grinding the endosperm of cocoa beans (cocoa nibs)—a pure, unadulterated form of cocoa.

To produce this aromatic and flavorful cocoa mass, beans are carefully selected, roasted, and ground through a meticulous process.

Rich in cocoa polyphenols, dietary fiber, and minerals, cocoa mass offers nutritional benefits ideal for health- and beauty-conscious consumers. With a higher cocoa content than regular chocolate, it delivers the full essence of cocoa.

It is an essential ingredient in creating desserts that harness the natural power of ingredients.

Ripple sweets uses organic premium coconut oil—extracted without chemical solvents, making it gentle on the body.

This oil is rare among vegetable oils: over 90% consists of saturated fats, with more than 60% being medium-chain triglycerides (MCTs). MCTs are rapidly converted into energy and less likely to be stored as body fat. It contains no trans fats, eliminating concerns about risks such as arteriosclerosis.

Highly resistant to oxidation and suitable for cooking, it naturally liquefies above 25°C and solidifies below 20°C. Odorless and tasteless, it is ideal even for those who dislike the scent of coconut.

▪️ About Ripple sweets (Ripple Sweets)

Vegan and gluten-free sweets that spread kindness

"Ripple" symbolizes the ripples that spread across water.

Without using animal-derived ingredients or wheat, these treats are surprisingly delicious.

We create confections that are made with the eater in mind.

We hope that through Ripple sweets, more people will become aware of kindness toward animals, society, and the joy of mindful eating.

Official Ripple sweets website: https://ripple-sweets.com/

▪️ Message from the Owner

style table curates brands that value ethics, organics, and sustainability—not just selling products, but sharing the stories and intentions behind them.

Ripple sweets, our collaboration partner, perfectly aligns with these values.

Desserts that are vegan and gluten-free, free from animal ingredients and wheat, and enjoyable by all.

We chose to collaborate with Ripple sweets because we want to co-create a world where not just "deliciousness," but also "kindness" and "awareness," naturally ripple outward.

This pop-up offered customers the chance to experience Ripple sweets’ popular products firsthand.

Pop-up Event Scene ②

▪️ About style table

Themed around "Ethical × Sustainable × Vegan,"

We want to use things that are good for our bodies.

We want to use things that care for the planet.

We want to leave a beautiful Earth for the next generation—and the one after that.

style table is a store built from the collective voices of over 100 working women and mothers in their 20s and 30s.

We select stylish, charming items that not only reflect ethical values but also bring joy when held or used daily—perfect as gifts too.

We believe that rather than one person changing everything, many people making one small change can lead to significant transformation.

We hope style table becomes a place that inspires such actions and sparks new discoveries.

Official brand website: https://styletable.jp/