Event Highlights
VISION&Co. Inc. (headquartered in Minato-ku, Tokyo; CEO: Kazuaki Arata) hosted a pop-up event on Saturday, May 3, 2025, for its apparel brand.
We are an essential lifestyle brand launched in 2020, based in Tokyo.
We deliver flexible, individualistic items that allow everyone to express their unique selves, regardless of lifestyle.
The name "Galapagos" reflects our aspiration to be an apparel brand where people of diverse backgrounds, like the species inhabiting the Galapagos Islands, can express their individuality through fashion.
"406" refers to the room number of the apartment where this brand was born—a symbolic origin point and a meaningful number reminding us never to forget our spirit of challenge.
As a brand that pursues "your right answer," we aim to become a brand where everyone can find essential styles they truly need.
Event Highlights ②
Event Overview
Date: Saturday, May 3, 2025
Event Day Details
From the moment the doors opened, the store was filled with customers, with over 500 visitors attending.
We offered a limited quantity of popular items from the previous pop-up event, along with new seasonal and summer-ready sets that are perfect for the current season.
Inside the store, main models engaged directly with customers, sharing details about the new items’ features and recommended styling tips—offering a rare opportunity for meaningful offline interaction.
This time, we expanded the event across two floors: the first floor was dedicated to apparel, while the lower floor featured a welcoming drink area, craft beer tasting corner, and a curated selection of lifestyle goods centered on ethical and sustainable themes.
Compared to the previous event, we significantly expanded the scale, creating a collaborative pop-up with five brands of differing concepts. This setup encouraged fans of each brand to interact beyond brand boundaries, fostering a vibrant community atmosphere.
Selected Messages and DMs from Visitors
・"The sets are so cute! I’m happy because they complete my entire outfit!"
・"The new items are incredibly adorable, and the staff’s service was so thoughtful—I found my perfect piece!"
・"It was so fun talking to so many people. The organic drinks were delicious too!"
New Items Unveiled at This Event (Selected)
Galapagos.031
◯ Thickness: 8.2oz
◯ Material: 100% Cotton (Organic Cotton)
◯ Colors: White, Black
◯ Sizes: M, L, XL, XXL
A premium 8.2oz fabric, tightly knitted for a substantial, high-quality feel.
Soft to the touch with excellent stretch, it delivers a relaxed, elevated comfort level.
The fit is universally flattering—a laid-back, modern staple.
Galapagos.032
◯ Thickness: 9.0oz
◯ Material: Cotton
◯ Colors: White, Black, Charcoal
◯ Sizes: M, L, XL
A durable, wrinkle-resistant piece.
With a soft texture and loose silhouette, it offers outstanding comfort. The raw-cut sleeves are a distinctive feature.
Galapagos.702
◯ Thickness: 9.0oz
◯ Material: 71% Cotton / 29% Polyester
◯ Colors: Ivory, Black
◯ Sizes: S, M, L, XL
A waffle-knit polo shirt whose textured weave creates a refined, effortlessly stylish look.
With a bold silhouette and just the right thickness, it’s wearable across multiple seasons.
The simple, classic collar design pairs well with any outfit and suits various occasions.
Perfect for versatile styling and layering.
Galapagos.903α
◯ Thickness: 8.2oz
◯ Material: 100% Cotton
◯ Colors: Ash, Natural, Indigo, Mint
◯ Sizes: S, M, L, XL
Galapagos.903β
◯ Thickness: 8.2oz
◯ Material: 100% Cotton
◯ Colors: Ash, Natural, Indigo, Mint
◯ Sizes: S, M, L, XL
Crafted from French terry fabric, these sweatshirts offer a pleasant thickness and gentle touch.
Their simple, functional design makes them ideal not only for casual wear but also as loungewear or one-mile wear.
Galapagos.904α
◯ Thickness: 9.1oz
◯ Material: Cotton
◯ Colors: White, Carbon, Navy, Frost Gray, Stone Green, Vintage Natural
◯ Sizes: M, L, XL
Galapagos.904β
◯ Thickness: 9.1oz
◯ Material: Cotton
◯ Colors: White, Carbon, Navy, Frost Gray, Stone Green, Vintage Natural
◯ Sizes: M, L, XL
A heavyweight, American-style set made from thickly knitted open-end double yarn.
The bold silhouette is accentuated by earthy tones like "Acid Khaki," "Acid Blue," and "Vintage Natural."
Stitching features intentionally coarse needlework, adding a classic, vintage touch.
Every detail is meticulously crafted, resulting in a standout, statement piece.
Galapagos.407
◯ Material: Polyester
◯ Colors: Black, Beige
◯ Sizes: FREE
A soft hat made from a fabric that blends easily with clothing.
The inner lining uses mesh material to prevent sweating.
The wide brim effectively blocks sunlight.
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: Galapagos.031 / Galapagos.032