Over 200 Attendees: One-Day-Only Pop-Up Store in Aoyama

The apparel brand operated by VISION&Co., Ltd. (headquartered in Minato City, Tokyo; CEO: Kazuaki Arata) opened a one-day-only pop-up store on August 11, 2025 (Monday).

Event Overview

Date: August 11, 2025 (Monday)

Location: A private venue in Minato City, Tokyo

Event Highlights

On the day, approximately 200 customers visited the pop-up store.

Despite being located in the heart of the city, the venue was surrounded by lush greenery, creating a relaxing atmosphere that aligned perfectly with our brand concept—offering a space where people could unwind with family or friends.

The product lineup featured new arrivals for the 2025 spring/summer season, including trendy sets, classic T-shirts, and unisex sleeveless tops. We also revived past best-selling designs as limited reissues.

The event was divided into two sessions, and due to overwhelming demand, popular new items sold out during the first session.

For items that sold out, restocking has been confirmed via our official website.

Additionally, our main model participated as a guest staff member, offering styling recommendations and engaging in direct conversations with customers—a rare opportunity to create authentic offline connections.

One customer shared, 'I saw this model wearing an item on your official Instagram and came today because I wanted it!'—a deeply appreciated comment.

Our staff also enjoyed meaningful conversations with customers, hearing genuine feedback that we could never gather online, making it a truly joyful experience.

Selected Customer Feedback

・"The colorful T-shirt recommended by the staff felt very summery, and it inspired me to try colors I've never worn before!"

・"The fabric felt high-quality and comfortable to the touch, and the simple coordination looked great!"

About Us

We are an essential apparel brand founded in Tokyo in 2020.

We deliver flexible, individualistic fashion items that allow everyone to express their unique selves, regardless of lifestyle.

The name 'Galapagos' reflects our aspiration to be an apparel brand where people of diverse backgrounds, like the unique species of the Galapagos Islands, can express their individuality through fashion.

'406' refers to the room number of the apartment where this brand was born. It symbolizes our origin—where everything began—and serves as a constant reminder of our初心 and determination to keep challenging ourselves.

As a brand that pursues 'the right answer for you,' we aim to become a brand where everyone can discover essential styles they truly need.