Kazuaki Arata, Representative Director of VISION&Co. (Headquarters: Minato-ku, Tokyo; hereinafter 'VISION&Co.'), has published a new book titled 'How This Incompetent CEO 10x Profits in 5 Years' through Business-sha.
Due to strong public response, a second printing has been confirmed just two weeks after its initial release.
(Amazon Bestseller Ranking - Overall #1: as of October 7, 2025)
Book Overview
In this book, Arata—who describes himself as having lived a 'life full of failures' and being an 'average or below-average person'—shares his many missteps from student days to the present, while teaching readers how to recover from failure and reframe setbacks into growth opportunities.
Designed for today's society, where reading engagement is declining, the book features an accessible and reader-friendly structure, ideal for those picking up their first business book.
Thanks to widespread acclaim, the book has achieved #1 on Amazon Japan's overall book bestseller list (also ranking #1 in four other categories). To further expand awareness, Arata will actively host commemorative lectures and speaking events.
▪️ Kazuaki Arata
Representative Director, VISION&Co.
Born in Yokohama City, Kanagawa Prefecture.
After graduating from university, joined a specialized trading company.
Determined to become an entrepreneur from his first year as a working professional, and became independent at age 24.
Guided by the mission 'Growing good merchants creates a better society—contributing to a world that works well for everyone,' Arata has delivered over 100 career support lectures to date, including guest appearances, with approximately 2,000 attendees annually. He also operates apparel brands and select shops, launching various ventures to realize his vision of nurturing 'wealthy business athletes in both material and spiritual aspects.'
Official Website
Official note page
Guest speaker appearances
▪️ 'How This Incompetent CEO 10x Profits in 5 Years'
Author: Kazuaki Arata
Publisher: Business-sha
Price: ¥1,760 (¥1,600 + tax)
Release Date: October 1, 2025
Purchase URL: https://amzn.to/4myS3PI
(Book description provided by the publisher)
Effort and mindset worth emulating!
In soccer, the player who lost the ball
becomes the first defender
→ Don't dwell on failure; reset immediately!
Keep buying 'Garigari-kun' until you win
→ Persistence guarantees results!
This single book contains everything you need to know about the right effort and mindset for success. Read it—and take action immediately!
A soccer elite who played in national high school championships → joined a trading company after university → became independent at 24 and now leads multiple ventures as a rising entrepreneur. Despite appearing to have a smooth career, the author describes his life as 'full of failures.' In this book, he shares his many blunders and teaches readers how to bounce back from failure and reframe setbacks—ensuring failure never ends in defeat.
Main Contents of the Book
- Glory and Misconceptions
- 'I don't have the materials...' during a business meeting
- Even imitation requires full commitment
- The five commitments needed to learn after success
- You receive advice only because you fully challenged and failed
- Press the accelerator precisely when you're nervous
- Independence is the ultimate stability
- Give, give, and give endlessly
- Prosperity creates friends; adversity tests them
Table of Contents
Chapter 1: Days of Failure as a Hopeless CEO
Chapter 2: Turning Points and the Right Kind of Effort
Chapter 3: You Can Become Wealthy Too
Chapter 4: Becoming a Professional in Building Relationships
Chapter 5: Mindset to Overcome Future Challenges
FACT BOX
- Source: PR TIMES
- Category: New Product