VOLVE CREATIVE Forms Strategic Capital Partnership with ASOBISYSTEM to Strengthen Japanese Culture-Based Content Creation

VOLVE CREATIVE (Headquarters: Shinagawa, Tokyo; CEO: Eita Sotozono) has entered into a strategic capital partnership with ASOBISYSTEM (Headquarters: Shibuya, Tokyo; CEO: Yusuke Nakagawa) through the acquisition of its shares by ASOBISYSTEM.

VOLVE is a creative company dedicated to producing intellectual property (IP) centered on music. Operating across both real and virtual domains, it focuses on planning and producing artists, creators, projects, and communities, with the goal of expanding Japanese culture as global IP.

ASOBISYSTEM is a cultural company known for artist production, event planning such as music festivals, regional revitalization projects combining local resources with entertainment, and store operations utilizing IP. Leveraging its creative influence and established global network, it is committed to creating new Japanese-origin culture.

Through this partnership, the companies will combine VOLVE's deep understanding of music production, IP planning, and subculture with ASOBISYSTEM's expertise in artist management and cultural promotion. This collaboration seeks to increase the number of music players challenging themselves on a global scale across both real and virtual spheres, thereby strengthening the creation of content rooted in Japanese culture.

Comment from Yusuke Nakagawa, CEO of ASOBISYSTEM: I am consistently inspired by VOLVE CREATIVE’s continuous pursuit of new possibilities in music. Through this partnership, we aim to leverage our collective experience and networks to create opportunities for new talent and content to spread worldwide.

Comment from Eita Sotozono, CEO of VOLVE CREATIVE: VOLVE aims to create and deliver music-based IP to the world while cherishing the sensibilities and contexts fostered within Japan's various music scenes and subcultures. I am very encouraged to have reached this partnership with ASOBISYSTEM, which has been driving the global expansion of Japanese culture. By combining VOLVE’s music production and IP construction capabilities with ASOBISYSTEM’s cultural production prowess, we hope to foster new Japanese content across real and virtual dimensions.