CVR Improved by Up to 247% with Introduction of 3 Products! Case Study Published on the Educational Marketing DX Achieved by "Yaruki Switch Group"

wevnal Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Hirofumi Isoyama) announces the release of a case study detailing the introduction of three products: "BOTCHAN Engagement," "BOTCHAN EFO," and "BOTCHAN AI," by the "Yaruki Switch Group" Inc., a comprehensive educational group.

This article introduces the operational background of how the company, which faced challenges in providing optimal customer experiences while leveraging the synergy of each brand within a limited budget and personnel, achieved a maximum CVR improvement of 247% and realized a marketing strategy that provides an overview of the entire group through the introduction of these three products. Furthermore, the company was recognized for this initiative and received the "BOTCHAN AWARD 2025."

<Recommended for companies with the following challenges>

- Need to improve CVR of existing forms but lack in-house development resources. - Unable to grasp the reasons for user drop-off (insights) for users who did not convert. - Each educational brand operates independently, hindering the development of cross-brand customer journeys and cross-selling.

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Pre-Introduction Challenges: Limitations of Conventional Measures, the "Resource Wall," and Lack of Insight Gathering

Due to declining birthrates and the diversification of learning styles, optimizing CPA through measures focused solely on direct conversions, primarily through web advertising, had become difficult. While the need for form improvement was recognized, a lack of development resources prevented a fundamental overhaul.

The company also faced complex challenges, including the absence of means to collect insights from users who dropped off, and customer journeys that crossed brand lines (cross-selling) remaining only in the conceptual stage.

(Comment from Mr. Nakagawa, Marketing Department, Yaruki Switch Group)

"With declining birthrates and the diversification of learning styles, it has become difficult to generate results with conventional web marketing measures that only pursue direct conversions. Our crucial mission was to provide the optimal customer experience that addresses the concerns of each parent, while leveraging the synergy of each brand within a limited budget and personnel."

Deciding Factor: Collaborative Support and "Advanced Data Utilization" with 24/7 Unattended Operation

The composite introduction of the "BOTCHAN" series was chosen as the means to solve these challenges.

"BOTCHAN EFO" was evaluated for its collaborative system that functions as an external team without requiring in-house resources, and its performance-based pricing structure. "BOTCHAN AI" became the deciding factor due to its ability to collect raw conversation data 24/7 without human intervention, directly leading to user insight analysis and form guidance. Furthermore, "BOTCHAN Engagement" was adopted due to the high "quality" of its sharp problem identification and actionable improvement proposals.

Post-Introduction Results: CVR Improved by Up to 247% and "BOTCHAN AWARD 2025" Received

Through the integrated utilization of the three products and a continuous improvement cycle, clear improvements were achieved in each area.

- Form Optimization and Collaborative Support Without Development Resources

With the introduction of "BOTCHAN EFO" and the utilization of the specialized team's expertise, a 116% improvement in CVR was achieved without straining in-house resources.

- 24/7 Data Collection and Optimal Guidance

Through natural conversations via "BOTCHAN AI," users were guided to appropriate educational brands while addressing parents' latent concerns. A 247% improvement in activation rate and a 139% improvement in CVR were achieved.

- Continuous Improvement in Acquisition Efficiency through LINE Nurturing

With "BOTCHAN Engagement," through the improvement cycle with the collaborative CS team, application numbers via push notifications improved by 173%, and friend addition CVR improved by 129%.

Future Developments: Overall Optimization of Customer Experience Built on Data and Dialogue

In collaboration with BOTCHAN's customer success team, content pages addressing child-rearing concerns and inter-brand navigation have improved, leading to the provision of optimal customer experiences that transcend individual brand boundaries. In the future, the company plans to further utilize the data obtained from each product to promote initiatives aimed at maximizing the marketing ROI of the entire group.

"Educational Marketing DX Through the Utilization of Multiple Products" achieved by Yaruki Switch Group. If you would like to discuss product combinations tailored to your company's challenges or specific improvement simulations, please feel free to contact us.

▼Click here to learn more about this initiative

https://botchan.io/case/yarukiswitch

▼Click here for service details and individual consultations

https://botchan.io/

About "BOTCHAN"

"BOTCHAN" is a "BX Platform" that maximizes the LTV of consumers and companies through the enhancement of Brand Experience (BX). By providing consistent brand success support at each funnel that serves as a touchpoint with consumers, it offers a comfortable brand experience and contributes to the improvement of the value of a company's brand experience.

Service Site: https://botchan.io/

[Company Profile]

wevnal Inc.

Representative: Representative Director Hirofumi Isoyama

Head Office Location: Ebisu Square 7F, 1-23-23 Ebisu, Shibuya-ku, Tokyo

Business Activities: Development and provision of the BX platform "BOTCHAN"

URL: https://wevnal.io